The Challenge
Global Schools faced challenges in streamlining lead generation and qualification. With Vira's HubSpot WhatsApp automation, they improved engagement and boosted conversions.
The Solution
1. Automated Lead Qualification
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- Global Schools Group utilized WhatsApp Flow Templates to automate lead qualification.
- These templates captured essential details from potential leads, such as their preferred campus, grade level, and contact information.
- This streamlined process ensured accurate data collection and eliminated the need for manual data entry, saving time and resources.
2. Intelligent Lead Assignment
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- The captured data was automatically mapped to custom properties in their CRM (HubSpot).
- This enabled the system to assign leads to the most appropriate counselors based on their specific needs, ensuring that inquiries were handled quickly and efficiently.
3. Efficient Event Invitations
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- WhatsApp Flow Templates were used to send personalized event invitations to prospective students and parents.
- Personalization was achieved using CRM properties and tokenized WhatsApp templates, ensuring each message was tailored to the recipient.
- Features like “Register Now” buttons in WhatsApp templates allowed parents to easily sign up for events, streamlining the process and boosting attendance rates.
4. Personalized Communication
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- Custom WhatsApp templates were created to deliver personalized messages, including updates about the application process, deadline reminders, and holiday greetings.
- This approach helped foster strong relationships and kept leads and customers consistently engaged.
- Increased Lead Generation
By integrating the WhatsApp widget on their website with automation tools like flows, templates, and CRM, Global Schools Group significantly boosted the number of leads generated. The seamless process of capturing and managing inquiries ensures no potential lead is missed. - Improved Engagement
WhatsApp’s personalized and interactive nature has enhanced engagement with potential students and parents. Tailored communication through automated templates and real-time responses foster stronger relationships, building trust and interest in the institution. - Data-Driven Decision Making
Analyzing WhatsApp conversations and lead behavior has empowered Global Schools Group to make informed decisions. These insights allow them to continually optimize their recruitment strategies, ensuring efficiency and better outcomes.
Want to learn more about how Vira can help automate your WhatsApp marketing solutions and boost your lead conversions? Schedule a call with us today to discover how you can transform your business operations and drive better results.
