The organization lacked a holistic view of their WhatsApp campaigns and conversations, making it difficult to track performance effectively. Lead qualification was another major challenge, requiring manual effort and additional resources. To address this, they planned to build a dedicated calling team. However, this approach risked increasing costs and inefficiencies in their sales process.
The Solution
- WhatsApp Flows (Forms)
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Arras Group generates numerous leads through digital ads but struggled to qualify them effectively.
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Automated messages with WhatsApp Flow (Form) buttons are now sent to leads for seamless data collection.
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Forms collect essential details like villa type, budget, location, and purchase timeline from prospects.
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Collected data is mapped to custom CRM properties using Vira’s Flow Mapping, ensuring accuracy and efficiency.
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- Based on the information provided through WhatsApp, prospects are automatically segmented into hot or warm categories.
- This segmentation enables the team to prioritize high-potential leads and focus their efforts effectively.
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- Hot and warm leads receive automated responses through WhatsApp templates and are assigned to sales agents via workflows for immediate follow-up.
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- Cold leads are placed into a nurturing workflow with automated WhatsApp marketing messages to keep them engaged over time.
4. Enhanced Pipeline Visibility
By integrating Vira with their CRM, Arras Group now has clear visibility of their sales pipeline, both in the short and long term. This streamlined process enables better decision- making and helps maximize sales efficiency.
The Result
1. Data-Driven Decision Making
With all WhatsApp conversations centralized in one platform, Arras Group's management can now analyze communication patterns comprehensively. This enables them to gain valuable insights and make more informed, data-driven decisions to improve their overall sales and marketing strategies.
2. Increased Lead Conversions
Automatic and instantaneous lead qualification ensures that hot and high-priority leads are immediately assigned to agents. This has significantly reduced response times to interested prospects, boosting lead conversions compared to their earlier process of cold calls, emails, and form submissions.
3. Cost Savings
By leveraging WhatsApp automation through Vira, Arras Group avoided the need to set up a dedicated calling team. This streamlined approach has not only enhanced efficiency but also resulted in significant cost savings.
Want to learn more about how Vira can help automate your WhatsApp marketing solutions and boost your lead conversions? Schedule a call with us today to discover how you can transform your business operations and drive better results.
