About
About
In-depth insights | Actionable strategies | Proven learnings
The podcast where you sit down with Indian CXOs driving massive growth with martech.
Panelists:
With most organizations currently undergoing or preparing for massive technological overhauls, Piyush offers essential insights into the role of a 'digital innovator'. The episode dives into navigating the crucial 'build vs. buy' decisions, the right metrics to chase, and knowing when to let go of an innovation experiment. We also explore the potential of Generative AI in boosting the time-to-market for innovation projects, and some in-depth insights into how to bring tech innovation into "un-sexy" industries.
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Panelists:
This episode gives us a view of the martech landscape from the POV of the innovators, the ones who dream up and deliver the powerful tools and platforms that we use to drive growth.
We look at two exciting martech tools that can expand your CRM’s capabilities and help you build a strong revenue engine. Delve into the pivotal role of account intelligence in sales success, the integration of automated account research with your CRM, and the future of autonomous personas and marketing powered by data. And that’s just the beginning.
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Dive into the timeless fundamentals of B2B sales with Sanjay Motwani and Adarsh Noronha. Uncover the secrets to understanding accounts, building relationships, and boosting closure rates, amidst evolving technologies. A must-listen for sales professionals eager to refine their strategy and excel in any selling environment.
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What does it take to hyper-personalise the customer experience for an audience that runs into millions? Darshana puts a spotlight on how technology solutions help drive customer engagement at scale. Join the episode to know how leaders can evaluate and deploy the right martech solutions to deliver on changing customer expectations and ROI committments.
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What happens when you leverage martech just right? From awareness to purchase and post-purchase delight - what happens when martech tools and data inform every single brand touchpoint? You become one of the few businesses that successfully creates an entirely new consumer category in India, and then leads that category by a wide margin. Seema shares the “how” of it all in this transformative episode.
Panelists:
Discover how Anwesha successfully introduced martech in a B2B industry reliant on third-party partners for leads and long sales cycles. Gain practical insights from ESR's journey with HubSpot, including effective strategies for evaluating martech platforms, driving team adoption, and achieving tangible benefits. Tune in for an enlightening discussion on optimizing martech!
Panelists:
Are marketing budgets really shrinking? How can CMOs identify which channels to spend on? What is trans-media storytelling and why should CMOs invest in it? Finally, how much to invest in AI, and how to still stand out in a sea of AI-generated marketing. All of this and more await you in this 50-minute episode that's packed with valuable insights.
