The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

Akhil Saxena

expand firm narrowing focus

How to Expand Your Firm by Narrowing Your Focus

If there was one session which all agencies and business owners were eagerly looking forward to, it was Tim Williams’ session at INBOUND 2016. Tim
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Closing the Skills Gap: How to Cultivate Your Inbound Marketing & Sales Workforce

One of the biggest challenges that has hindered the digital transformation of companies is the lack of digital skills among their employees. Nate
blog/en-route-slam-poetry-via-goal-session-lessons

En Route to Slam Poetry via Goal Session Lessons

We conduct goals session at Niswey, at which everyone makes professional and personal resolutions. Making resolutions is not a new concept. After
eureka-i-have-an-idea

Eureka! I have an idea!

“We are the marketing partner for DrupalCon Asia,” said Suma while breaking into a jig. She usually does that at every piece of good news, and it
Be Like Niswey

Be Like Niswey! A Glimpse Into the Company Culture

“To be like an individual, you imbibe their traits. To be like a company, you absorb its values.”
chess-wazir-and-content-marketing-lessons

Chess, Wazir and Content Marketing Lessons

Chess Is Not Always About Winning. Sometimes It’s Simply About Learning. As a child, chess was the most fascinating game for me. Despite being a slow
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Transform Your Strategies with Better Research by Tara Hunt at INBOUND 15

As a content marketer, one could keep writing content without understanding user behavior. And when you come across low conversions and poor
Composing Your World at INBOUND15 by Kai Kight

Composing Your World by Kai Kight at INBOUND15

Who said music is just for entertainment. When Kai Kight, Violinist, Composer and Speaker started his session with a violin performance, the audience
Most Inspiring Sessions from INBOUND 2014

Most Inspiring Sessions from INBOUND 2014

Inbound 2014 was a great show with interesting seminars, influential speakers and insightful social events. But amidst all this there were some truly