New Delhi, India – 4 July, 2019: The second New Delhi HubSpot Users Group (HUG) meetup hosted by Niswey had marketing teams from multiple organizations across Delhi NCR in attendance. These teams consisted of HubSpot users who gathered together to share their experiences, insights, and learn from each other.
The HubSpot Users Groups (HUGs) are city or region specific communities that bring together marketers and industry experts to facilitate knowledge sharing and growth. There are over 130 HUGs across the world, with three in India – Bangalore, Hyderabad, and New Delhi.
It all started when Abhinav Sahai, COO, Niswey was selected as the HubSpot User Group Leader for the Delhi/NCR region. Niswey then got engaged with organizing the first HUG meetup in April, and then the second in July. Niswey is entitled to host at least one event every quarter as the Delhi/NCR HUG leader in India.
For the second HUG meetup, Niswey had Abhinav and Prashant Mohan, Senior Marketing Manager HubSpot Singapore, APAC as the key speakers at the event.
Prashant’s session was focussed on the sales marketing alignment, and ensuring that marketing teams can be seen as actual business-drivers rather than just supporting sales.
He also shared insights on how to make it happen, and how HubSpot was doing it.
Prashanth Mohan explains what are the steps to success for #SMarketing at @HubSpot at the @hugdelhi event! #salesmarketingalignment #sales #marketing pic.twitter.com/W0JrKT0GJB
— hugdelhi (@hugdelhi) 4 July 2019
What #Sales and #marketing think of each other! Happens all the time! Prashanth talking about how they’ve solved the Sales and Marketing alignment at @HubSpot at the @hugdelhi event! pic.twitter.com/V8LLCpOxzT
— Abhinav Sahai (@AbhinavSahai) 4 July 2019
Abhinav’s session was around HubSpot Reporting and Analytics. He talked about why it is necessary to keep track of what you want to measure, how the metrics differ for sales and marketing teams and how reporting ultimately impacts your revenue growth.
How do you showcase the impact of marketing on sales and revenue? Does your marketing automation platform help you do that?@AbhinavSahai explores if @HubSpot does. #HUGDelhi #analytics #reporting
— hugdelhi (@hugdelhi) 4 July 2019
#Reporting and #Analytics can help your #contentmarketing team understand what is working: putting CTA at the right place, using video content etc. Metrics such as CTA clicks, page views, heatmap are some ways to measure it! @hugdelhi @AbhinavSahai pic.twitter.com/mYrldpv8TJ
— hugdelhi (@hugdelhi) 4 July 2019
The event concluded with a lively Q&A session and the attendees interacting and sharing stories around their work with HubSpot.
Some major networking in place at the @hugdelhi event w/ @VinylTubes @inboundmantra @NeoStencil @WaveGroupRocks @sumaep @AbhinavSahai @Niswey pic.twitter.com/SsDBZO1YQe
— hugdelhi (@hugdelhi) 4 July 2019
About Niswey
Niswey is a digital marketing firm based in New Delhi, India. Niswey specializes in offering inbound marketing solutions, account based marketing, and content marketing services.
Niswey has served clients across various industries. Among its key clients have been: Intel, Yahoo, Microsoft, SHEROES, Srijan Technologies, NIIT Technologies, Motherson Invenzen XLab, Airtel and others. The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX specialists, inbound marketing specialists and more.
Niswey is a HubSpot (NYSE: HUBS) Silver partner, the leading inbound marketing tool as well as partners with Terminus, the leading ABM tool.
For more information, please visit www.niswey.com
