New Delhi, India – 28 April, 2019: New Delhi’s first ever HubSpot Users Group meetup was successfully hosted by Niswey, and marketers from across the city were in attendance. Marketing teams from diverse organizations that currently use HubSpot came together to share their experiences, insights, and learn from each other.
The HubSpot Users Groups (HUGs) are city or region specific communities that bring together marketers and industry experts to facilitate knowledge sharing and growth. There are over 130 HUGs across the world, with three in India – Bangalore, Hyderabad, and New Delhi.
It all started when Abhinav Sahai, COO, Niswey was selected as the HubSpot User Group Leader for the Delhi/NCR region. Niswey then got engaged with organizing the first HUG meetup, having both Abhinav and Chhavi Porwal, HubSpot Channel Consultant, APAc as key speakers at the event.
Chhavi’s session was focussed on the new-age flywheel that replaced the funnel at INBOUND2018. She emphasized on the need to bid the funnel goodbye, why it doesn’t serve marketers anymore, and how the whole flywheel functions, fuelled by the inbound philosophy.
Hello flywheel! It’s time to reduce the friction in business and put your customers at the centre. @HubSpot
‘s @hichhavi25 taking us through the flywheel at #HUGDelhi event. pic.twitter.com/y8ounTJI6D— hugdelhi (@hugdelhi) 25 April 2019
Another key theme in her session was the HubSpot Customer Code, and how it ensures that they create a great value for their customers.
Trend: “We loooove our customers”
Truth: “We usually end up talking about ourselves.”
To get beyond that, @HubSpot spoke to 1000s of customer to get to the #HubSpot Customer Code.#HUGDelhi #customerfocus pic.twitter.com/ebZMSvHeh6— hugdelhi (@hugdelhi) 25 April 2019
Abhinav’s session was around conversational marketing. He talked about why chatbots have become such an integral part of customer interaction, and how ensures that your business is available to customers 24×7, and how it becomes a tool for lead genration.
Now it’s time to talk #conversationalmarketing with #HUG Leader @AbhinavSahai.
So, who’s talking to your #chatbot? #HUGDelhi #inbound pic.twitter.com/gjuGaJhmxc— hugdelhi (@hugdelhi) 25 April 2019
Before you adopt #conversationalmarketing start with why says @AbhinavSahai @hugdelhi #HUGDelhi #HubSpot pic.twitter.com/Rb9bN8yo9E
— Suma E P (@sumaep) 25 April 2019
The session also covered how to implement chatbots using HubSpot’s conversational marketing tool, and some pro tips on how to get the best out of them.
Time for some Pro tips on #conversationalmarketing by @AbhinavSahai Don’t ask for email at the get go. Dont place your bot on all pages! Set the right expectations. And test! @hugdelhi #HUGDelhi pic.twitter.com/mAOzJ7Qnjr
— Suma E P (@sumaep) 25 April 2019
The event concluded with a lively Q&A session and the attendees interacting and sharing stories around their work with HubSpot.
About Niswey
Niswey is a digital marketing firm based in New Delhi, India. Niswey specializes in offering inbound marketing solutions, account based marketing, and content marketing services. Niswey has served clients across various industries. Among its key clients have been: Intel, Yahoo, Microsoft, SHEROES, Srijan Technologies, NIIT Technologies, Motherson Invenzen XLab, Airtel and others. The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX specialists, inbound marketing specialists and more.
Niswey is a HubSpot (NYSE: HUBS) Silver partner, the leading inbound marketing tool as well as partners with Terminus, the leading ABM tool. For more information, please visit www.niswey.com
