General FAQs
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      2. Vira (WhatsApp Automation)
      3. General FAQs

      What are the messaging guidelines for WhatsApp Business API?

      • Set "WhatsApp Consent Given" Property: Ensure all contacts have this property set to Yes via HubSpot workflows.
      • Include an Unsubscribe Footer: Add a footer like “Reply STOP to unsubscribe from WhatsApp communications” on all templates, especially marketing messages, to avoid being marked as spam or banned.
      • Follow Meta Guidelines: Regularly review and adhere to  Meta’s updated policies.
      • Notifications in Meta: Enable notifications in Meta to stay updated on important alerts.
      With Vira, you can send messages by setting the consent property to "Yes" via workflows. However, it is always advisable to obtain explicit consent from prospects and customers before messaging them.


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