If a message fails to deliver to maintain a healthy ecosystem by Meta, you can retry after some time. Meta hasn’t given any specific number on limitations, but any user of WhatsApp can only receive a specific number of marketing messages in a 24-hour period from businesses. Therefore, your message will not be delivered if a customer has already received his/her quota of marketing messages from various businesses.
It is advised to get prior consent from customers for WhatsApp Communications and adhere to Meta and WhatsApp Guidelines.
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