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    About
    Who We Are
    Giving
    HubSpot Apps
    Netcore - HubSpot SMS Integration
    LitePics - HubSpot Image Compression
    Tiyora - HubSpot WhatsApp for Sales
    Vira - HubSpot WhatsApp Automation
    NisWire - HubSpot Telegram Integration
    HubSpot Viber Integration
    HubSpot Mobile App SDK
    HubSpot Services
    HubSpot Management Services
    HubSpot Development Services
    HubSpot Integration Services
    HubSpot Website Speed Optimization
    HubSpot Onboarding Services
    HubSpot Training Services
    monday.com
    monday.com Services
    monday Dev
    Clients
    ROI Stories
    Contact

      The Niswey Blog

      Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

      #FLIPMYFUNNEL 2018

      FlipMyFunnel Customer Centered Centric Obsessed
      09
      August 2018

      #FlipMyFunnel: #CustomerCenteredCentricObsessed

      This year’s #FlipMyFunnel won hearts with its keynote speakers making it all about being ‘Human’. Marketo’s Chief Growth Officer, Jill Rowley did the
      Suma EP
      flipmyfunnel account based success stories
      08
      August 2018

      #FlipMyFunnel: Account Based Success Stories

      What are the key steps for Account-Based Success? That’s the topic on which Craig Rosenberg, Chief Analyst, TOPO spoke at #FlipMyFunnel 2018.
      Suma EP
      flipmyfunnel multichannel abm personalization at scale with behavioral data
      08
      August 2018

      #FlipMyFunnel: Multichannel ABM & Personalization at Scale with Behavioral Data

      The buyer journey evolved with the advent of multiple platforms, channels, and devices. This evolution dramatically affected B2B businesses because
      Deepak Bisht
      flipmyfunnel tweets tell the tale
      08
      August 2018

      #FlipMyFunnel: Tweets Tell the Tale

      Here’s a roundup of the tweets that are highlighting the essence of #FlipMyFunnel 2018. Why sales wins a deal
      Suma EP
      flipmyfunnel-saleslofts-kyle-porter-on-sales-engagement
      08
      August 2018

      #FlipMyFunnel: SalesLoft’s Kyle Porter on Sales Engagement

      #FlipMyFunnel 2018 had some terrific speakers lined up and the expectation was palpable. As soon as Kyle Porter, CEO of SalesLoft, took the stage,
      Boris Poonia
      08
      August 2018

      #FlipMyFunnel: Terminus Team Talk About the Secret Formula for Sales

      “ABM is hard.” This is what Sangram Vajre, Co-Founder of Terminus said to set the tone for FlipMyFunnel. ABM requires hard work, alignment with
      Simran Sakshi
      flipmyfunnel-logmein-on-defining-and-implementing-abm
      08
      August 2018

      #FlipMyFunnel: LogMeIn on Defining and Implementing ABM

      Lindsay Becker and Lisa DeDonato, both Supervisors of Corporate Marketing, LogMeIn, one of the top 5 SaaS companies in the world, spoke about their
      Nilanjana Dey
      flipmyfunnel-sangram-vajre-on-the-authenticity-curve
      08
      August 2018

      #FlipMyFunnel: Sangram Vajre on The Authenticity Curve

      The excitement was palpable at #FlipMyFunnel’s event at Boston, Humanizing B2B. With attendees sharing photos of the venue, their badges, and their
      Suma EP
      account based marketing tactics 2
      20
      July 2018

      It’s an ABM Win; for Srijan and Us!

      Two years ago, in July 2016 we had picked up the book Account Based Marketing for Dummies. Our client, Srijan Technologies was making a firm shift
      Suma EP

      No Blog Posts