SEO – What It Is and What It Is Not

August 26, 2013 by Abhinav Sahai

Wrote about the myth called SEO Content sometime back. I believe this is an extension of that and will explain SEO to you in not more than 5 minutes, which can help you build on your inbound marketing efforts.

Presentation Transcript

1. What SEO IS and What it is NOT
2. IS about CONTENT is NOT about Keywords
3. IS about the READER is NOT about Search Engines
4. IS about QUALITY is NOT about Quantity
5. IS about LONG TERM Results is NOT about Short Term Rankings
6. We do content … that is

More value driven
is engaging for the user
Creates an impression in his mind and makes him come back
Makes us sound like a Brand and not just “any content farm”

7. And what about SEO? Our content IS search friendly because its based on research:

Google Trends research data
Keywords research data
Current website analysis
Studying traffic and keywords data

8. How does this affect the site?

Leads to lower bounce rate on the site
- Which is a signal to the search engines that the reader values this site
Improved trust in the reader’s mind
- Leads to more pages viewed per user (thus increased page views)
Higher chances of the site being recommended offline
- Leading to more (unaccounted) referral traffic
Most Important – ZERO chances of us being hit by Google Algorithm updates like Panda/Penguin etc
- Google Analytics shows whether your site has been penalized by Google previously – you would not want that to happen again, would you?
All of these combined, plus the on-page optimization that we would be doing would lead us to a site that is built on a robust foundation and is performance ready and scalable for SEO