Once upon a time, you asked your friends and family which cellphone to buy and then went to an electronics store to buy it.
Cut to the present, here’s what you do:
1. Google the kind of cellphone you want
2. Click on the first few entries in the search results and see if you can find what you want
3. If you find a brand you like, you Google the brand
4. You have a look at their website
5. You see if they have a social media page
6. You go through what their other customers have to say
7. You flip through the products on offer
8. If you see what you like, you buy.
In all of these steps, you hardly go beyond the first two pages of search results. If you do not like their website, you leave. If you see the customers being dissatisfied on their social media pages, you drop the brand.
If this is how we make consumption decisions, it is important that you, as a brand, score well on all these parameters. And the way to do this is by making use of inbound marketing services. Inbound Marketing is a way to gently guide the customer towards your brand. As the consumer searches across the web, inbound marketing ensures that your brand name keeps coming up. It makes them feel welcome on your site and helps them make an informed choice: in favour of your brand.
There are inbound marketing firms that can help your brand become the customer’s first choice. But this arena is a rapidly changing one. Even marketing guys have to catch up with changing trends or just reaffirm the basics from time to time. And here comes INBOUND, the most happening inbound marketing conference that is all set to begin on 8 September 2015 in Boston.
INBOUND hosts numerous sessions on the various aspects of marketing and these go beyond simply throwing heavy marketing jargon at you. The takeaways are helpful not only for marketers, but also for firms that wish to try inbound marketing.
INBOUND 2013 revolved around respecting the customer. The idea was that good marketing does not interrupt the customer but rather educates him. There was also a great emphasis on creating a synergy, within the firm as well as with the customer. It strengthened the belief that when you focus on what is best for the customer, everything, from your product to its marketing, becomes top-notch.
INBOUND 2014 was all about having the courage to break away from the herd and do something different. Speakers like Malcolm Gladwell and David Meerman Scott emphasized the importance adapting to changes in how people buy. The key idea was to rise above the status quo and have your eye on the big picture.
As you can see, the sessions at INBOUND, though geared towards marketing, are valuable for every aspect of your business.
INBOUND 2015 looks set to be another valuable and insightful affair. With keynote speakers like Seth Godin, Brene Brown, Ann Handley and many more, the event this year is bound to be phenomenal.
Here at Niswey, we believe that INBOUND 2015 is going to be immensely beneficial and want to make sure that you do not miss it. Even if you cannot be in Boston this September, trust us to bring you all the highlights of INBOUND 2015.
