Download Real Estate Marketing Message Templates

      CONTENTS

• Nurturing Sequence
• Lead/Customer Engagement Series
• WhatsApp Flow Templates

These email and WhatsApp templates are designed to nurture real estate leads throughout the buyer journey. They include messages for welcoming prospects, providing property updates, offering limited-time deals, and guiding them towards booking meetings or finalizing deals. Additionally, the templates streamline lead qualification and personalized follow-ups to keep leads engaged and moving towards conversion.

Nurturing Sequence

Use this 5-message nurturing sequence to move prospects through the consideration stage to action. 

• The Welcome Email introduces the project, offering a meeting to discuss options. 
• The New Property Alert draws attention to available properties, encouraging exploration and connection. 
• The Time-Sensitive Offer adds urgency, pushing for a quick decision.
• The Property Updates provide additional reasons to engage, while the Final Call creates a last chance to secure the deal, all leading to a clear CTA: Book a meeting.

Send 1 - Welcome Subject: Welcome to [Project Name] - Let’s Get Started Hi [First Name],
Thank you for your interest in [Project Name]. We’re excited to help you find your perfect property. Here’s an exclusive sneak peek. Let’s set up a quick chat to discuss your options.
[Book a Meeting Link]

Send 2 - New Property Alert Subject: Check Out These Properties in [Location] Hi [First Name],
New properties are available in [Location]! Browse through and find your perfect home. Ready to learn more? Let’s connect!
[Book a Meeting Link]

Send 3 - Time-Sensitive Offer Subject: Limited-Time Offer: Get [Discount/Benefit] on Your Booking Hi [First Name],
For a limited time, we’re offering [discount/benefit] on selected properties in [Project Name]. Schedule a meeting to take advantage of this offer before it expires!
[Book a Meeting Link]

Send 4 - Property Updates Subject: Exciting Updates on [Project Name] Hi [First Name],
We’ve added new features to [Project Name], including [New Features]. Schedule a meeting to explore these exciting additions.
[Book a Meeting Link]

Send 5 - Final Call Subject: Last Chance for [Discount/Offer] on [Project Name] Hi [First Name],
This is your final chance to claim [offer] on [Project Name]! Schedule a meeting to lock in your deal before it’s gone.
[Book a Meeting Link]

Lead/Customer Engagement Series

This message series guides real estate clients from initial engagement to post-service follow-up. It includes welcome messages, updates on new listings, exclusive offers, appointment and payment reminders, and requests for feedback. Together, these emails build a consistent customer journey, fostering engagement, ensuring timely communication, and driving conversions.

Welcome/Subscription Confirmation

Hi [First Name],

Thank you for subscribing to [Your Real Estate Service]! We’re excited to help you find the perfect property. Stay tuned for updates on new listings and exclusive offers.

Cheers,
[Your Name/Real Estate Team]

Welcome to Our Real Estate Agency

Hi [First Name],

Welcome to [Your Real Estate Agency]! We’re thrilled to assist you with your property search. If you have any questions or need help with anything, feel free to reach out.

Best regards,
[Your Name/Real Estate Team]

Special Discount Offer

Hi [First Name],

Great news! We’re offering a special 20% discount on our service fees. Use code [DISCOUNT CODE] when booking your consultation. Offer valid until [Date].

Cheers,
[Your Real Estate Agency]

New Property Listing Announcement

Hi [First Name],

We’re excited to announce the launch of our new property listing, [Property Name]! Be among the first to view it and enjoy an exclusive 10% discount on your consultation with code [DISCOUNT CODE].

Best,
[Your Real Estate Team]

Appointment Reminder

Hi [First Name],

Just a reminder that you have an appointment with [Your Real Estate Agency] on [Date] at [Time] to discuss available properties. Please let us know if you need to reschedule.

Thank you,
[Your Real Estate Agency]

Post-Service Feedback Request

Hi [First Name],

Thank you for your recent property consultation with us. We value your feedback and would appreciate it if you could share your experience using the link below.

This will only take 5 minutes, and we truly appreciate your time!

[Feedback Link]

Event Reminder

Hi [First Name],

Reminder: You RSVP’d to our [Open House/Event Name] hosted by [Real Estate Agent Name].
The event starts on [Date] at [Time] at [Property Address].

We look forward to seeing you there!

Order/Contract Shipped

Hi [First Name],

Your real estate documents have been sent!
Your tracking number is [Tracking Number].
Estimated delivery is [Date].
We will continue to provide updates until delivery is completed.

[Tracking Link]

Service Follow-Up

Hi [First Name],

It’s been a while since we last helped you with your property search. Now might be the perfect time to explore new opportunities in the market.

Let me know if I can book a consultation for you. We have availability this week!

Best,
[Your Real Estate Team]

Upcoming Payment Reminder

Hi [First Name],

This is a reminder about your upcoming payment for [Property/Service].
Date: [Date]
Amount: [Amount]

Thank you,
[Your Real Estate Agency]

Low Account Balance (Deposit Notification)

Hi [First Name],

This is to notify you that your deposit balance for [Property/Service] is below the pre-set amount of [Amount].

Click below to add funds or call us.

[Make a Deposit]
[Call Us]

Verify Payment Information

Hi [First Name],

Payment for your [Property/Service] is coming due. Please verify your payment information to avoid any late fees.
If you’ve already completed the payment, feel free to ignore this message.

[Verify Payment Info]

Scheduled Payment Reminder

Hi [First Name],

Thank you for scheduling your payment of [Amount] for [Property/Service] on [Date].
Please visit your account if you'd like to make any changes before this date.

[Manage Payment]

Customer Feedback Request

Hi [First Name],

At [Your Real Estate Agency], we value your feedback to continually improve our services. Please take a moment to fill out a short survey about your recent experience with us.

[Provide Feedback]

WhatsApp Flow Templates 

Here’s a detailed WhatsApp flow template that includes landing page messaging, lead qualification, and follow-ups, with the customizable elements highlighted.

Landing Page Message

Pre-defined WhatsApp Message

• • Looking for assistance? Click the link below to fill out the form, and someone from our team will reach out shortly. [Insert your landing page link here]

WhatsApp Form Reply Message

Form Fields

• • Timeline to Buy: 3 months, 6 months, more than 6 months (Choose the right timeline for your lead)
  • Type of House: 2 BHK, 3 BHK, etc. (Customize house types based on your project)
  • Budget: Less than $60,000, $60,000 to $90,000, $90,000 to $120,000, $120,000 and above (Adjust prices based on your target market)
  • Motivation (Optional): Second home, investment, etc. (Customize based on the buyer’s intent)
  • Location: London, Randburg, Johannesburg, Pearl Valley (Adjust based on your property locations)
    
  
  

Form Content After Submission

• • "Thank you for your interest! Please fill out the following form, and our team will get back to you shortly."

Lead Qualification Criteria (Customizable)

Unqualified Leads

• • If the budget is less than $120,000 and the timeline is more than 6 months, mark the lead as unqualified. Assign them to a sales rep with a low-priority tag and enroll them in a nurturing workflow.

Qualified Leads

• • If the budget is more than $120,000 and the timeline is less than 6 months, mark the lead as qualified. Assign the lead to the relevant sales team based on their location.

Customizable Fields

• • Budget: Adjust the threshold depending on your market (e.g., $60,000, $120,000, etc.).
  • Timeline: Choose the timeline thresholds (e.g., 3 months, 6 months).
  • Tagging and Assignment: Customize the low-priority tag or sales rep assignment process.
  • Workflow Enrollment: Personalize the workflow used to nurture unqualified leads.

This part is fully customizable to fit your qualification process, market pricing, and lead management strategy. 

Messages Based on Lead Qualification

For Qualified Leads

• • Thank you for filling out the details. You can now reach out to your consultant, [Insert Consultant's Name], on WhatsApp to discuss your options further.

For Unqualified Leads

• • We have some exciting new options that might align with your needs. If you’d like to discuss or schedule a viewing, just let me know—I’m here to help! Looking forward to assisting you in finding your perfect property.

Follow-up message templates

• Follow-up for Unqualified Leads (Nurturing Workflow)

Message 1 (Week 1): "Hi , just checking in! We’d love to help you with your property search when you’re ready. Feel free to reach out if you’d like to explore more options in the future."

Message 2 (Week 4): "Hey , we’ve added some exciting new properties that may fit your preferences. Let us know if you’d like to take a look or schedule a viewing!"

Message 3 (Month 2): "Hi , are you still interested in finding the perfect property? We’d be happy to provide updated options based on your preferences. Let me know when you'd like to chat!"

• Follow-up for Qualified Leads (High Priority)

Message 1 (Day 1): "Hi , we’re excited to work with you! Based on your preferences, we have some great property options that may interest you. Let’s schedule a time to discuss them!"

Message 2 (Day 7): "Hey , we wanted to follow up and see if you’re ready to move forward. We still have some fantastic properties available that meet your budget and timeline. Let us know if you’d like to take the next step."

Message 3 (Day 14): "Hi , don’t miss out on our newest property listings! We’d love to help you secure your dream home. Reach out anytime if you’d like to schedule a tour or get more information."