What a way to kickoff INBOUND! Seth Godin took the stage with his keynote address and true to style, left the audience, and us listening in digitally, inspired.
We’re so pleased to have @ThisIsSethsBlog on the #INBOUND15 stage today. One of the world’s greatest marketers. pic.twitter.com/bZb6v9MBs9
— HubSpot (@HubSpot) September 8, 2015
As @chrisObehave tweeted,
There may be thousands of people in this room, but I’m going to pretend #sethgodin is talking to me #inbound15 — Chris O (@chrisObehave) September 8, 2015
We scanned the tweets around the keynote and detected these key takeaways. We bet there would have been more, the audience would have been too riveted to tweet.
On Customers
The question Seth Godin has encouraged people to ask as marketers is Who do you want your customers to be? And it is not about the product, it’s about turning outsiders to insiders for your brand. And he gave the example of Harley Davidson!
“It’s not about the product, it’s about turning outsiders to insiders for your brand” #SethGodin #INBOUND15 pic.twitter.com/FBy9YyA4w5
— Pieter-Paul (@pieterpaultwit) September 8, 2015
Brands like @harleydavidson have turned outsiders into insiders @SethGodinBlog #SethGodin #Inbound15 @INBOUND pic.twitter.com/M7O4XLU7F3 — Jaclyn Freedman (@JacFreedman) September 8, 2015
On Marketing
Seth Godin also asked the people to change the thinking around marketing. And do things that would eventually change things for the better. And don’t bother to be appealing to everyone.
“Our job as marketers is to change ‘we’ve always done it this way’ to ‘I’ll give that a try'” -Seth Godin #INBOUND15 pic.twitter.com/VkJsNt7r79
— Christopher Penn (@cspenn) September 8, 2015
“Do something that changes other people, that changes things for the better.” – @ThisIsSethsBlog #quoteoftheday #INBOUND15 — Intrigma Inc. (@Intrigma_Inc) September 9, 2015
Don’t try to appeal to everyone! #INBOUND15 @ThisIsSethsBlog pic.twitter.com/6JKy9KByK7
— HubSpot (@HubSpot) September 8, 2015
He also spoke about playing the infinite game in the connected economy. Finite games have a beginning and an end, infinite games have no end, and value is created through the threads that connect us. Read Josh Muccio’s note on the keynote here.
On Limitations
A lot of tweets around this theme shows that people resonate with his inspirational talk. There is no such thing as writer’s block. As Larry Kim tweeted, it’s just an excuse to shrug responsibility.
Writers block doesn’t exist. Essentially It’s just an excuse to shrug responsibility. @SethGodinBlog #INBOUND15 pic.twitter.com/EMnGM5Uwss — Larry Kim (@larrykim) September 8, 2015
You have what it needs, you don’t need permission. And the stories you tell yourself that why you can’t do it are all invented. In fact the less reassurance people can give you, the more important the work is.
“You have what you need to succeed. You don’t need more permission. You need more decision.” – Seth Godin #INBOUND15 pic.twitter.com/F1DtNMkNoN
— Christopher Penn (@cspenn) September 8, 2015
We have to be able to embrace the duality that exists in our mind when we approach something: it might work or it might not.
“It might work and it might not work” #SethGodin #INBOUND15 pic.twitter.com/C4ZEv09z7E — ProSky (@ProSkyers) September 8, 2015
Godin also spoke about a key question we have to ask ourselves.
Key question: how do you choose to matter–not how do you get to the top. #SethGodin #INBOUND15
— Daxon Edwards (@daxonedwards) September 8, 2015
There will never be enough reassurance for your lizard brain, which avoids responsibility and safety. #SethGodin #INBOUND15 — Daxon Edwards (@daxonedwards) September 8, 2015
To give you a feel of what transpired at the keynote, here is a sketch to check out!
Sketchnotes from @ThisIsSethsBlog amazing keynote—what a delight to draw! #inbound15 pic.twitter.com/tDfB81jEzs
— dennis kardys (@dkardys) September 8, 2015
Hope you found that as inspiring as we did. Now we look forward to the keynote video!
Catch all our coverage of INBOUND15 here!