The INBOUND15 Keynote by Seth Godin

September 9, 2015 by Suma EP

What a way to kickoff INBOUND! Seth Godin took the stage with his keynote address and true to style, left the audience, and us listening in digitally, inspired.

As @chrisObehave tweeted,


We scanned the tweets around the keynote and detected these key takeaways. We bet there would have been more, the audience would have been too riveted to tweet.
 
On Customers

The question Seth Godin has encouraged people to ask as marketers is Who do you want your customers to be? And it is not about the product, it’s about turning outsiders to insiders for your brand. And he gave the example of Harley Davidson!


On Marketing

Seth Godin also asked the people to change the thinking around marketing. And do things that would eventually change things for the better. And don’t bother to be appealing to everyone.

 

He also spoke about playing the infinite game in the connected economy. Finite games have a beginning and an end, infinite games have no end, and value is created through the threads that connect us. Read Josh Muccio’s note on the keynote here.    

On Limitations

A lot of tweets around this theme shows that people resonate with his inspirational talk. There is no such thing as writer’s block. As Larry Kim tweeted, it’s just an excuse to shrug responsibility.


You have what it needs, you don’t need permission. And the stories you tell yourself that why you can’t do it are all invented. In fact the less reassurance people can give you, the more important the work is.

We have to be able to embrace the duality that exists in our mind when we approach something: it might work or it might not.


Godin also spoke about a key question we have to ask ourselves.


To give you a feel of what transpired at the keynote, here is a sketch to check out!


Hope you found that as inspiring as we did. Now we look forward to the keynote video!

Catch all our coverage of INBOUND15 here!