The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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B2B Sales & Marketing Exchange: Sangram Vajre’s Keynote

It’s my second time in Boston attending the FlipMyFunnel conference, which is now under the banner of B2B Sales & Marketing Exchange this year. Last
abm readiness

Assessing Your ABM Readiness: Are You a Match?

How do you figure out the ABM readiness of your company on a scale of 0-10? And whether it needs to kick start account based marketing?
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Going Down The Flipped Funnel: ABM Process at Niswey

If you are an enterprise looking to target your best-fit prospects, account based marketing (ABM) is the right choice for you. It fosters a close
digital-marketing-job

Letter to a Digital Marketer

Dear friend,
martech-2019

MarTech 2019: Key Takeaways

Niswey is at MarTech 2019 being held in San Jose, from April 3-5. Abhinav and I are here, attending sessions, visiting booths and generally chatting
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My Takeaways from "A World of Three Zeros"

A few weeks ago I read a book (courtesy: Abhinav) by Prof. Muhammad Yunus, winner of the Nobel Peace Prize in 2006 for his work on the Grameen Bank.
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From an MBA in Finance to a Content Marketing Intern

“Kisi cheez ko shiddat se chaho to saari kaynaat apko usse milane me lag jati hai”
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How Does Inbound Marketing Work

Attract, Convert, Close and Delight! These are probably the words that come into your mind when you think of how does inbound marketing work. Well
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Niswey Features Among the Top 1000 B2B Firms, Globally!

What a year it has been, and boy are we ending it on a high!