The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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ABM Accounts Selection: Choosing Your Best Fit Customers

You took the ABM readiness checklist, and figured out that your company is a match for account based marketing. Now what? It’s time to delve into the
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INBOUND 2019: The Brian and Dharmesh Spotlight

Hello again, we are back with another exciting Inbound 2019 session recap, the much awaited keynote of the year: The Brian-Dharmesh Spotlight!

INBOUND 2019: Elizabeth Gilbert Shares A Secret!

Inbound 2019 is on! And guess what, one of its first opening keynote speakers was none other than the Best-Selling Author of EAT, PRAY, LOVE –
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B2B Sales & Marketing Exchange: Sangram Vajre’s Keynote

It’s my second time in Boston attending the FlipMyFunnel conference, which is now under the banner of B2B Sales & Marketing Exchange this year. Last
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Assessing Your ABM Readiness: Are You a Match?

How do you figure out the ABM readiness of your company on a scale of 0-10? And whether it needs to kick start account based marketing?
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Going Down The Flipped Funnel: ABM Process at Niswey

If you are an enterprise looking to target your best-fit prospects, account based marketing (ABM) is the right choice for you. It fosters a close
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Letter to a Digital Marketer

Dear friend,
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MarTech 2019: Key Takeaways

Niswey is at MarTech 2019 being held in San Jose, from April 3-5. Abhinav and I are here, attending sessions, visiting booths and generally chatting
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My Takeaways from "A World of Three Zeros"

A few weeks ago I read a book (courtesy: Abhinav) by Prof. Muhammad Yunus, winner of the Nobel Peace Prize in 2006 for his work on the Grameen Bank.