The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

HubSpot Paypal Integration

HubSpot Paypal Integration to Map Your Deals in the HubSpot CRM

When using a third-party provider like PayPal to receive payments, you may often face the challenge of adding new or repeat customers’ data in your
hubspot-shopify-integration

HubSpot Shopify Integration with Reverse update feature

HubSpot has an in-built HubSpot Shopify integration solution using which its customers can share their Shopify sales data with HubSpot. This enables
whatsapp-business-api-integration

WhatsApp Business API Integration with HubSpot: Everything You Need to Know

You may have often received WhatsApp messages like the one below, when you submit a form on a website, or book a flight, or order food on an app.
future-of-marketing-technology-2030

Future of Marketing Technology: A Story of a Marketing Campaign in 2030

It’s that time of the year when crystal balls are made to work overtime. And I went looking for some of the cool visions emerging out of the fog.
b2b account based marketing

Starting with B2B Account based Marketing? What’s your Positioning?

Here’s a lead we received last week for B2B account based marketing services. It was from an IT services company with nearly 400 employees, providing
account-based-marketing-programs

What You Can Learn from Early Stage Account-based Marketing Programs

If you are starting on account based marketing programs, Demandbase has some lessons for you in its 2020 ABM Market Research Study: What separates
martech-stack

Is the Martech Stacked in Your Favour?

Earlier this year, like every year since 2011, Scott Brinker of chiefmartec.com published his annual martech supergraphic. The 2020 supergraphic maps

Enhance HubSpot’s Native Calling with HubSpot Twilio Calling Integration

HubSpot customers can use the built-in HubSpot calling functionality to make calls to their contacts. This happens via the native integration of
inbound-marketing-audit

5 Reasons Why You Need an Inbound Marketing Audit

Let’s start with the story of two types of businesses. Say your business is of Type A: You have been using inbound marketing for years now. With one