The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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3 Things I Learnt at Content Marketing Summit Asia 2015

Content Marketing Summit 2015, Asia was held recently in Gurgaon. Over the course of two days, experts from various fields presented their views on
goal-setting-a-successful-move-towards-a-holacratic-organization

Goal Setting: A Successful Move Towards a Holacratic Organization

“Mind blowing” is what Suma replied with when I said, “I loved the energy today” after the Goals discussion at Niswey today. That’s how we felt after
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Every Employee as a Marketer?

Marketing is the job of the marketing department, right? Wrong! It’s time for companies to see every employee as a marketer.
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Niswey 2014 Highlights

Year 2014 is well and firmly behind us. But what a year it was, for us at Niswey! Ups and downs, and whoop, really up and then down, and trying to
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Trends in Digital Marketing for Indian SMBs 2015

It’s crystal ball gazing time. What are the trends in digital marketing for 2015? Here’s what we see up ahead for Indian small and mid-size

How Technology Impacts SEO: Case Study

Background: A few months ago, we optimized a client’s website for a few keywords, by providing them with our digital marketing services. Within 3

Ways to Spot Plagiarism

When you are having content created by heaps for your large website, you end up outsourcing a lot of work to agencies and freelancers. And you
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Letter to a Content Writer

Dear friend,
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How Content Marketing Works, for Our B2B Customers

The B2B segment has always been doing content marketing. Case studies, white papers, emailers—yes, they have been content marketers even before the