The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

content-is-king-eh

Content is King. Eh?

(Inspired from a conversation that one of our writers had with a project head at a leading SEO agency of India)
our-quest-for-data-driven-marketing

Our Quest for Data-Driven Marketing

Today was the 2nd edition of our Analytics Hackthon. Just to clarify, we don’t write code but instead solve real analytics problems’. Actually, we
Content Marketing Lifetime Value

Lifetime Value of Your Content Marketing

Have you ever noticed that pitching to potential clients is both exciting and scary? You have a chance to share your ideas and passion with new
frog-scientist-story-lesson-for-content-marketer

Frog and Scientist Story: Lesson for a Content Marketer

I once read a story about a crazy scientist who performed an experiment on a frog. In the story, the scientist asked the frog to jump and the frog
cultural fit with niswey part 1

Cultural Fit with Niswey: Part I

“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.” – Bernard Baruch
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9 Awesome Tips and Tricks for Every LinkedIn User

LinkedIn is the biggest and the most popular social network for professionals with more than 300 million users. But with so many users, it is

7 Tips for a Well-Written Blog

Writing is hard. It is even harder when you are writing for an intended audience. But most of us don’t realise that and continue to sprout out words
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My New Beginning @ Niswey

The period before joining Niswey had been very tough professionally. I was on the lookout for opportunities that could pave the way for me to learn
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Analytics Hackathon at Niswey: Learning Infusion

Hackathon is a popular event in software companies where programmers, developers and other people involved in software development come together to