The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

my-new-beginning-niswey

My New Beginning @ Niswey

The period before joining Niswey had been very tough professionally. I was on the lookout for opportunities that could pave the way for me to learn
first-analytics-hackathon

Analytics Hackathon at Niswey: Learning Infusion

Hackathon is a popular event in software companies where programmers, developers and other people involved in software development come together to
3-things-i-learnt-at-content-marketing-summit-asia-2015

3 Things I Learnt at Content Marketing Summit Asia 2015

Content Marketing Summit 2015, Asia was held recently in Gurgaon. Over the course of two days, experts from various fields presented their views on
goal-setting-a-successful-move-towards-a-holacratic-organization

Goal Setting: A Successful Move Towards a Holacratic Organization

“Mind blowing” is what Suma replied with when I said, “I loved the energy today” after the Goals discussion at Niswey today. That’s how we felt after
every-employee-as-a-marketer

Every Employee as a Marketer?

Marketing is the job of the marketing department, right? Wrong! It’s time for companies to see every employee as a marketer.
niswey-2014-highlights

Niswey 2014 Highlights

Year 2014 is well and firmly behind us. But what a year it was, for us at Niswey! Ups and downs, and whoop, really up and then down, and trying to
trends-in-digital-marketing-for-indian-smbs-2015

Trends in Digital Marketing for Indian SMBs 2015

It’s crystal ball gazing time. What are the trends in digital marketing for 2015? Here’s what we see up ahead for Indian small and mid-size

How Technology Impacts SEO: Case Study

Background: A few months ago, we optimized a client’s website for a few keywords, by providing them with our digital marketing services. Within 3

Ways to Spot Plagiarism

When you are having content created by heaps for your large website, you end up outsourcing a lot of work to agencies and freelancers. And you