The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

5 ways improve email open rates

5 Ways to Improve Your Email Open Rates by 300%

The biggest challenge that most marketers face these days, when it comes to email marketing, is how to get your users to open your email when there

How to Be a Digital Marketing Pro: Guide and Resources

Time and again I’ve been asked this question. So when I answered this once again earlier today, I thought I’d just put down whatever I feel is
content-is-king-eh

Content is King. Eh?

(Inspired from a conversation that one of our writers had with a project head at a leading SEO agency of India)
our-quest-for-data-driven-marketing

Our Quest for Data-Driven Marketing

Today was the 2nd edition of our Analytics Hackthon. Just to clarify, we don’t write code but instead solve real analytics problems’. Actually, we
Content Marketing Lifetime Value

Lifetime Value of Your Content Marketing

Have you ever noticed that pitching to potential clients is both exciting and scary? You have a chance to share your ideas and passion with new
frog-scientist-story-lesson-for-content-marketer

Frog and Scientist Story: Lesson for a Content Marketer

I once read a story about a crazy scientist who performed an experiment on a frog. In the story, the scientist asked the frog to jump and the frog
cultural fit with niswey part 1

Cultural Fit with Niswey: Part I

“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.” – Bernard Baruch
9-awesome-tips-and-tricks-for-linkedin-users

9 Awesome Tips and Tricks for Every LinkedIn User

LinkedIn is the biggest and the most popular social network for professionals with more than 300 million users. But with so many users, it is

7 Tips for a Well-Written Blog

Writing is hard. It is even harder when you are writing for an intended audience. But most of us don’t realise that and continue to sprout out words