The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

laidback-lansdowne

Laidback in Lansdowne

A pic is worth a thousand words. What about a photo blog? Here’s one on our trip to Lansdowne this year!
Checklist for Rebranding Your Social Media Profiles

Checklist for Rebranding Your Social Media Profiles

Rebranding a business has never been easy. Rebranding it on social media might never be. With new social media platforms being introduced every month
importance of design in social media

The Importance of Design in Social Media

Take a second and observe your surroundings. What do you see? You’ll maybe see a book, your phone, your laptop, a poster on your wall or even a cup
Who Owns the Website A Digital Marketer's Dilemma

Who Owns the Website? A Digital Marketer's Dilemma

When you were a kid, your parents bought a pencil for you. You started using it. When the pencil ran out of lead, you asked your parents to buy
faqs-on-b2b-digital-marketing

FAQs on B2B Digital Marketing

We are a brick and mortar company, do we need to be online? Why are you expensive? Answers to these questions and more.
digital-marketing-role-in-branding

How Digital Marketing Turns Your Company into a Brand

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
5-steps-to-build-your-own-digital-marketing-framework

5 Steps to Build Your Own Digital Marketing Framework

Content is king! You must have heard this a million times. Or ‘distribution is equally important’. It’s also not a new thing, but how to go about it?
5 ways improve email open rates

5 Ways to Improve Your Email Open Rates by 300%

The biggest challenge that most marketers face these days, when it comes to email marketing, is how to get your users to open your email when there

How to Be a Digital Marketing Pro: Guide and Resources

Time and again I’ve been asked this question. So when I answered this once again earlier today, I thought I’d just put down whatever I feel is