The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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10 Takeaways on Live Tweeting during Webinars

“Some moments are nice, some are nicer, some are even worth writing about.” ― Charles Bukowski
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Lessons in Storytelling from Tamasha

Tamasha, the movie starring Ranbir Kapoor and Deepika Padukone, uses a different approach to storytelling than what is usually tried, tested and has
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Why Does My Brand Need Video Marketing?

How many times have you skimmed through a piece of content, decided it was too long and just didn’t bother with it anymore? TLDR (too long, didn’t
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Cultural Fit with Niswey: Part II

“The more you adapt, the more interesting you are.” ― Martha Stewart
The New Digital Marketing Challenges

The New Digital Marketing Challenges

It’s an interesting time for Niswey. We have managed to change the quality of leads we generate from the website; they are closer to what we have
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INBOUND 2015 Conference: The Impact of Our Remote Coverage

So INBOUND 2015 conference has come to an end. And with it end our late night sessions, scrolling through Twitter for session updates from some of
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Top 10 Digital Marketing Events besides INBOUND 2015

INBOUND 2015 was one roller coaster event with power packed sessions and loads of fun. But not all of us could make it to Boston this time (fret not,
INBOUND 2015 on Instagram Part 2

INBOUND 2015 on Instagram: Part 2

After covering the exciting Day 1 and inspiring Day 2 at INBOUND15 on Instagram, we’re here with the witty Day 3 and the bold Day 4! By the way,
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Understanding User Behavior: LeadIn Review

“Where did that lead come from?” “What should I do to engage my users?” “Is the person applying for this position really interested in our company?”