The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

account based marketing/abm success sales marketing teams

ABM Success: Aligning Sales and Marketing Teams

Account based marketing (ABM) is now accessible to mid-size B2B companies. That is indeed great news, as it gives these companies the right tools to
a-year-at-niswey

A Year After the Mundane

“Toto, I have a feeling we’re not in Kansas anymore.” Yeah, the quote doesn’t make any sense, unless you’ve read the works of L. Frank Baum. And even
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Project Management Made Easy with Asana

All of us at Niswey work with multiple customers at any given point, and almost all of us here possess multiple skills. And when an individual is
 b2b-marketing-strategies-abm

B2B Marketing Strategies: Time for Account Based Marketing?

It is finally here. A way of working that brings down the walls between sales and marketing in B2B companies. That makes them work with each other
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En Route to Slam Poetry via Goal Session Lessons

We conduct goals session at Niswey, at which everyone makes professional and personal resolutions. Making resolutions is not a new concept. After
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Cultural Fit with Niswey: Part III

“Knowing others is wisdom, knowing yourself is enlightenment.” ― Lao Tzu
marketing automation blogs beginners

The 5 Best Marketing Automation Blogs for Beginners

If your job has anything to do with marketing and you haven’t been living under a rock for the past few years, you must have heard of marketing
digital-marketing-internship-experience-niswey

An Internship to Remember

For every MBA student, there comes a time when they have to step out of case studies and step into the real corporate world. After all, it’s said to
12 Famous Quotes

12 Famous Quotes for Your First 12 Months at Niswey

“In quoting others, we cite ourselves.” ― Julio Cortázar