The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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Email Marketing: Why and How to Get it Right?

There are two types of people: those, who believe in the power of Email Marketing. And those who don’t. This post is for both the types, outlining
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My First 65 Days at Niswey

A Journey That’s Just Begun In life, the climax really doesn’t count. What actually matters is the journey that leads to that climax. Three years
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Making Magic at Memphis

My 365 Days with Knowizards
account based marketing/abm success sales marketing teams

ABM Success: Aligning Sales and Marketing Teams

Account based marketing (ABM) is now accessible to mid-size B2B companies. That is indeed great news, as it gives these companies the right tools to
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A Year After the Mundane

“Toto, I have a feeling we’re not in Kansas anymore.” Yeah, the quote doesn’t make any sense, unless you’ve read the works of L. Frank Baum. And even
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Project Management Made Easy with Asana

All of us at Niswey work with multiple customers at any given point, and almost all of us here possess multiple skills. And when an individual is
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B2B Marketing Strategies: Time for Account Based Marketing?

It is finally here. A way of working that brings down the walls between sales and marketing in B2B companies. That makes them work with each other
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En Route to Slam Poetry via Goal Session Lessons

We conduct goals session at Niswey, at which everyone makes professional and personal resolutions. Making resolutions is not a new concept. After
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Cultural Fit with Niswey: Part III

“Knowing others is wisdom, knowing yourself is enlightenment.” ― Lao Tzu