The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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5 AdWords Tips To Beat The Competition

Google AdWords is one of the best platforms to advertise your product. But when the competition is huge, you can’t expect ROI from your ads which are
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Niswey’s Digital Audit Stories #2: A 100-year-old Offline Business Figures Out Its Online Roadmap

This is the second of our series of stories revealed by Niswey digital audits, featuring a European conglomerate with over 650 companies.
Email Optimization

Email Optimization: Deliverability and Testing

“Oh, man! I have created such an excellent email copy. This story is definitely going to sell.” But, wait! Have you worked on optimizing your email?
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BBC Capital Features Niswey’s Flat Organizational Structure

Earlier this month, Niswey was featured on BBC Capital on a feature story about flat organizations. We have a flat organizational structure, and
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Niswey’s Digital Audit Stories #1: An Online Product Idea Doesn’t Go Far Without Online Marketing

The best place to start with digital marketing is, of course, the digital audit. Audits help you discover the path you have walked, the mistakes you
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Is Goal-Setting Really Important?

Before we start, I have a question for you. Do you think we have to save planet Earth? I just finished reading Sir Ken Robinson’s book called
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A Typical Niswey-Client Meeting

Venue: The clients’ conference room. Attendees: Client team: CEO, Tech Architect, UX Lead, Sales Manager. Niswey: Strategy lead, Content Strategist
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A High Five for Niswey’s Five Years!

“It’s been 5 years, where’s your blog post?,” asked Rajat. If you know Rajat, he won’t take No for an answer and lo, here’s my post on my five years
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Email Marketing: Why and How to Get it Right?

There are two types of people: those, who believe in the power of Email Marketing. And those who don’t. This post is for both the types, outlining