The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

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#FlipMyFunnel: Sangram Vajre on The Authenticity Curve

The excitement was palpable at #FlipMyFunnel’s event at Boston, Humanizing B2B. With attendees sharing photos of the venue, their badges, and their
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It’s an ABM Win; for Srijan and Us!

Two years ago, in July 2016 we had picked up the book Account Based Marketing for Dummies. Our client, Srijan Technologies was making a firm shift
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B2B Sales Pipeline: How to Add New Accounts

B2B sales pipelines are more about accounts than leads. Now, if you have to add new accounts to your sales pipeline, you put your Inside Sales team
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Sales Enablement: Account Profiling, New Accounts and Nurturing

Your sales need to close bigger, better, juicier accounts. How do you enable them? By asking your digital marketing team to work up some magic.

Clutch Features Us Among India’s Top B2B Marketing Firms in 2018

Half way through 2018 and we have some great news to share. Clutch, a B2B research, ratings, and reviews site, has featured Niswey in it’s 2018 list
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INBOUND17 : What CMOs Need to Know

If you’re part of the leading edge marketing world, then you couldn’t have missed out the excitement around INBOUND17 in the last week of September.
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Account Based Marketing Best Practices

Here we are going to discuss Account Based Marketing best practices and take a look at what you need, to run a successful account based marketing
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Niswey: A Top SEO and PPC Management Agency in India, 2017

We are thrilled to be featured by Clutch in their “Top Agencies in India” report. According to the report, we are among the leading agencies offering
Managing Creativity with Ed Catmull at INBOUND17

Managing Creativity with Ed Catmull at INBOUND17

Ed Catmull, president and co-founder of Pixar Animation Studios, and president of Walt Disney Animation Studios and Disneytoon Studios, took to the