Hello there, we are excited to announce that this year we got a chance to attend the famous MozCon event in Seattle. And there was absolutely a lot that we learnt! To ensure you do not miss your chance at this, we bring you a quick recap of the key takeaways we had from some of the most interesting sessions at MozCon 2017.
She was there to talk about getting backlinks. An important point: Loads of data, loads of backlinks may not always be necessary. Sometimes you need to keep it really plain and simple, it’s the creative that connects.
Other key points to note:
You can take a look at the entire session slides at How to get Big Links.
He talked about the 7 golden rules of great content. One of his tips: It should make sense!
Another important editing tip: Read the content backwards one paragraph at a time. Then, read it backwards one sentence at a time.
Some suggested tools:
The entire session slides are available on Badger-Driven Content.
She talked about the importance of fully understanding that “getting more traffic” is not the goal, it needs refinement. With that refinement, you may be up against sites stronger than you and so understanding the steps in the decision process can help you understand where to jump into the equation and you need to understand their intent at that stage.
Key points on how to jump in:
Next you need to deliver the strategy and build a KPI driven automated report. Here’s a sample SEO Campaign Template.
Take a look at the entire session slides on How to Build an SEO-Intent Based Framework.
He doesn’t consider himself an SEO expert, rather a Web Concierge. You go to him asking for help, and he would but instead provide you a better solution!
He talked about how to fight machine learning with SEO:
Rob talked about how to reverse engineer Google’s Research to serve up the best, most relevant content for your audience. For example, in E-commerce websites, the category pages shall always rank better than product pages. “Shirt” pages will outrank a shirt product page.
In this session, we learnt about 8 promotional tactics that can get you to quit organic traffic. Our key takeaway tactics:
Pete talked about 5 tactics that could lead to a scary change.
Learn more about this session at Tactics that can Lead to a Scary Change.
In this session, Cindy Krum exposed the truth behind mobile indexing.
Our key takeaways:
Here’s a tool you can use: MobileMoxie.
In her talk, Britney Muller gave away 5 secrets on how to execute lean SEO to increase qualified leads.
Her key points in this session:
His talk was around building a framework for SEO testing to validate ideas & convince others of their importance. Some of his E-commerce SEO ideas include:
According to him, you should “A/B Test” everything, even title tags.
Rand Fishkin, in this session, explained about how Google is trojan horsing the web! The deal with Google being “Do a great job answering the searcher’s query & we’ll rank you high.*”
*Unless we have our own results; then we get to be first.
As you give Google your content, you will be at the risk of Google using your data to build a feature that kills your traffic.
The solution to this is the 5 Part Path which includes:
To learn more, you can go through the complete session here: The State of SEO and How to Survive Google.
Of course, my personal favourite moment, meeting the Wizard of Moz, Rand Fishkin!
Interested in learning more? Take a look at The Brian and Dharmesh keynote from Inbound 2017.