Highlights from the K-12 Marketing Leadership Forum

Niswey and HubSpot recently came together to co-host a unique event for K-12 marketing and business leaders: Future-proofing Admissions: The K-12 Marketing Leadership Forum. The goal? To showcase how HubSpot, the AI-powered CRM, can transform the pre-admissions process—especially when combined with the power of WhatsApp automation via Vira, a tool built by Niswey for HubSpot users.

We invited a few visionary leaders from the education space and presented real, relatable use cases. What followed was pure energy—full of questions, insights, shared experiences, and exciting conversations around data, automation, and AI.

Here’s a quick look at what unfolded.

Easy. Fast. Unified.

We kicked off by asking a question that hits home for most schools:
How easy or difficult is it for your team to manage your prospect pipeline?

The answer directly affects how quickly your counselors can act. And in many schools, different teams—marketing, sales, counselors, experience managers—operate in silos. That’s a big roadblock.

We introduced HubSpot, designed to eliminate silos and enable collaboration. Its intuitive interface and automation features reduce dependence on developers or CRM specialists, helping schools move faster, execute better, and access insights quicker.

Events Data, Now in Your CRM

One hot-button topic was how to capture leads from offline events and track them in the CRM without manual effort.

We addressed this challenge with a live demo. Using a QR code on a brochure titled “HubSpot: The AI-powered CRM for Schools”, attendees saw how a parent could scan the code and have their information automatically logged in HubSpot via WhatsApp and Vira.

From there, the CRM handles the rest—segmenting the prospect based on pre-defined rules: how hot the lead is, which counselor should be assigned, and what communication should be triggered based on where the parent is in the admissions journey.

Smarter Webinars with Lead Scoring

Webinars are a staple for many schools, but gauging participant interest remains a challenge.

Using the Zoom-HubSpot integration, we demonstrated how webinar attendance duration syncs automatically with HubSpot. This allows schools to automatically score leads and customize follow-ups based on actual engagement—no guesswork or manual tracking needed.

Designing Omni-channel Journeys

In today’s world, your marketing isn’t limited to just email or social—it’s everywhere. But optimizing each piece of that journey can be hard.

With HubSpot, it's not.

We showcased how you can:

• Move users from Facebook awareness ads to an email campaign

• Send WhatsApp campaigns to people who’ve clicked your CTA

• Personalize journeys across multiple channels—from ads to emails to direct messaging

It’s not just multi-channel. It’s omni-channel—with a unified view of every touchpoint.

Scale Content Creation with Breeze AI

Creating multiple formats of content from one idea is tough, especially with small teams. That's where Content Remix, powered by Breeze AI, steps in.

Whether it's a new program, event, or campaign, you can instantly generate:

• Landing pages

• Emailers

• Ad copies

• Social posts

• Text messages

• Even images and audio content

All in a matter of minutes. Just tweak the prompts, and you’re good to go.

Easy peasy, breezy.

Final Thoughts

The best part of the event? The people. Leaders from across schools came not just to learn, but to collaborate and grow together. It wasn’t just an event—it was the beginning of a supportive, insightful community.

If you'd like to be a part of our next session, click here to register your interest and check out our events page.