Gaetano DiNardi, VP marketing of Sales Hacker, thinks that anyone can hack sales.
“This is stuff that anybody can do” @gaetano_nyc – Hacking Inbound Sales pic.twitter.com/F1nzJASOBf
— Brittany Hennings (@BrittanyHenni13) September 5, 2018
While we were a little skeptical about it, he made sure that he cleared all of our doubts.
Inspiring presentation from @gaetano_nyc on practical tactics to implement to build a ‘high velocity lead gen’ machine! #INBOUND18 pic.twitter.com/FpK2DZIzeE
— F4RUC (@F4RUC) September 5, 2018
It’s true that most B2B buyers don’t want to talk to you.
53% of #b2b buyers said they would prefer to gather information online on their own and not talk to #sales @gaetano_nyc #inbound18 @HubSpot pic.twitter.com/A5blgpzwz1
— Allen Yesilevich (@AllenYesilevich) September 5, 2018
But there’s a solution to this. It begins by asking yourself this simple question: “Am I playing the long game, or the short game?”
❝You have to figure out if you're playing the long game or going hard for the leads up front.❞ – @gaetano_nyc #INBOUND18
— d a n n i e l l e b o o z e r ✨ (@DannielleBoozer) September 5, 2018
Don't sell hard on @LinkedIn. Connect and start a convo.
Look for ways to collaborate.
Play the long game.@gaetano_nyc #inbound18— Allen Yesilevich (@AllenYesilevich) September 5, 2018
You could either keep pushing your content out until someone listens, or you could simply improve what you already have.
MARKETERS REJOICE: You don’t need to keep creating new content.
You need to r-e-p-u-r-p-o-s-e.@gaetano_nyc #INBOUND18 pic.twitter.com/4yZQ6sIG65
— Jillian (@MsBiz_Chicago) September 5, 2018
You also need to be intentional about where each piece of content fits in the buying process.
Day 1 at #INBOUND18. Engaging content is about quality over quantity, not to mention being intentional about where it fits in the buying process. @gaetano_nyc great session! pic.twitter.com/VCI9IeQjG4
— Lauren Wood (@Lauren_HPTeam) September 5, 2018
As marketers, you need to ask yourself: “How can I generate leads and then effectively engage them, too?”
As marketers, we must ask ourselves "How can I leverage (marketing initiative) to get prospects into a conversation?" @gaetano_nyc #INBOUND18
— d a n n i e l l e b o o z e r ✨ (@DannielleBoozer) September 5, 2018
Gaetano suggests you start creating webinars. And he has the stats to prove that they’re the most effective when it comes to generating leads.
Last 45 mins @gaetano_nyc’s presentation alone have made #inbound18 worth the trip. Thank you! #b2bmarketing #leadgen pic.twitter.com/q3hUGSCRnH
— Noreen Chandarana (@NorChandarana) September 5, 2018
There you have it. A simple strategy anyone can implement to turn their business into a powerful lead generation machine!
We are excited to bring you everything that’s on at INBOUND18 – sessions, videos, tweets and more. Follow the event from anywhere in the world with our remote coverage of INBOUND2018.