“The best marketing doesn’t feel like marketing.” – Tom Fishburne
All geared up for INBOUND 2015? Here’s our list of inspiring marketing quotes from the speakers at INBOUND 2013 which make you scratch your head before designing your next digital marketing framework or strategy.
“You are what you publish on the web.”
David Scott, Author, The New Rules of Marketing & PR
Over the years, marketers have realized the supreme ingredient needed for marketing recipes, be it Social Media Marketing, Email Marketing or even SEO, for that matter: Content.
“No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.”
Kara Swisher, Founder, Re/code
This one reiterates the fact that marketing is so much more than selling. We need to find products for our customers and not the other way around.
“I think great marketing is transparent… if it’s not uncomfortable, you’re not being transparent enough.”
Rand Fishkin, Founder and CEO, Moz
“Show. Don’t tell. And do it visually.”
Scott Harrison, Founder and CEO, charity: water
At Niswey, we strongly believe in a stronger role for design in marketing. Besides branding, design helps you get leads too.
“Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?”
Seth Godin, Author, Permission Marketing
As Brian Solis would say: “Social media is about sociology and psychology more than technology.”
“Social media monitoring is about building relationships, not about sitting back and watching the newsfeed.”
Anum Hussein, Inbound Content Strategist, HubSpot
As digital marketers, we’ve all felt the need to connect with like-minded people and build genuine relationships. As it has been rightly said: Your network is your net worth. Employees engaged in content marketing leads to more variety.
“Inbound also means being inbound to yourself.”
Arianna Huffington, Co-founder, The Huffington Post
“Great content is the best sales tool in the world.”
Marcus Sheridan, Author, The Sales Lion Blog
Wise words from a swimming pool company owner who went on to become a thought leader in content marketing and digital sales as a result of the economic collapse of 2008.
“What makes data rich? Quantity, quality, variety. Rich data is more reliable than Big data.”
Nate Silver, Editor-in-Chief, FiveThirtyEight.com
The longer your blog post, the better. More images makes it more shareable, as many people just skim through. More
“No matter what, the very first piece of social media real estate I’d start with is a blog.”
Chris Brogan, Founder, New Marketing Labs
Simply put by Seth Godin: “Content Marketing is the only marketing left.”
Hungry for more marketing inspiration? Check out our favourite takeaways from INBOUND 2014.