Blog - Digital Marketing Agency, Niswey

Fundamentals of closing B2B deals | #MartechCXODialogues

Written by Nilanjana Dey | Apr 3, 2024 4:08:26 AM

Dive into the timeless fundamentals of B2B sales with Sanjay Motwani and Adarsh Noronha. Uncover the secrets to understanding accounts, building relationships, and boosting closure rates, amidst evolving technologies. A must-listen for sales professionals eager to refine their strategy and excel in any selling environment.

Let's get started👇👇

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Panelists:

  • Sanjay Motwani, Vice President - APAC, Legrand Data Centre Solutions
  • Adarsh Noronha, HubSpot Country Head, India & SAARC
  • Suma EP, Co-founder, Niswey

 

Timestamps: 

  • 00:00 - Podcast and panelist intro
  • 02:53 - It’s all about building a relationship
  • 14:02 - Sales technology - what it can and cannot do
  • 22:45 - How well do you know the customer
  • 26:43 - Is it time to get back to selling offline?
  • 27:37 - Online or offline - prepare for your sales calls
  • 33:17 - It’s not a “NO” till the project is delivered & money paid
  • 37:47 - Learning and unlearning your way to become a sales leader
  • 44:08 - The Fundamentals of Selling - no matter what your product is
  • 54:13 - Navigating channel-led sales while maintaining visibility into the pipeline
  • 59:44 - Conclusion

 

 

Transcription Coming Soon

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