Dive into the timeless fundamentals of B2B sales with Sanjay Motwani and Adarsh Noronha. Uncover the secrets to understanding accounts, building relationships, and boosting closure rates, amidst evolving technologies. A must-listen for sales professionals eager to refine their strategy and excel in any selling environment.
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Panelists:
- Sanjay Motwani, Vice President - APAC, Legrand Data Centre Solutions
- Adarsh Noronha, HubSpot Country Head, India & SAARC
- Suma EP, Co-founder, Niswey
Timestamps:
- 00:00 - Podcast and panelist intro
- 02:53 - It’s all about building a relationship
- 14:02 - Sales technology - what it can and cannot do
- 22:45 - How well do you know the customer
- 26:43 - Is it time to get back to selling offline?
- 27:37 - Online or offline - prepare for your sales calls
- 33:17 - It’s not a “NO” till the project is delivered & money paid
- 37:47 - Learning and unlearning your way to become a sales leader
- 44:08 - The Fundamentals of Selling - no matter what your product is
- 54:13 - Navigating channel-led sales while maintaining visibility into the pipeline
- 59:44 - Conclusion
