Here’s a roundup of the tweets that are highlighting the essence of #FlipMyFunnel 2018.
Why sales wins a deal
“Two reasons sales won’t sell a deal? 1. They aren’t a good fit. 2. Good for, but don’t want to buy right now.” @mattya56 on why it’s crucial to define accounts who are good fit while also showing buying intent. #FlipMyFunnel pic.twitter.com/iXQ1XckvuR
— Terminus (@Terminus) August 8, 2018
Connect, be human!
“Just because we have software doesn’t excuse us from not connecting.” @randyfrisch @uberflip #FlipMyFunnel #OneTeam #Sales pic.twitter.com/Gjgnm8kqJ8
— Terminus (@Terminus) August 8, 2018
Make it about the buying experience
“Selling is hard, but buying is harder. And it’s the buyer’s experience with you that matters the most…”
Thank you to all the #FlipMyFunnel attendees who tuned in to CEO @kyleporter‘s session on the “Scientific Results on How to Deliver Your Customer a Better Sales Experience”! pic.twitter.com/NhOMEUIn4u— SalesLoft (@SalesLoft) August 8, 2018
Return of old school values
Old school: who do we target?
New school: who do we serve?#flipmyfunnel— Jill Rowley (@jill_rowley) August 8, 2018
You can re-humanize through videos!
Excellent round table #FlipMyFunnel
Re-Humanizing Sales
Bob Perkins,Chairman AA-ISP@rperk10
Katie Cantwell,Sales Showpad
Randy Frisch,CMO Uberflip @randyfrisch
Tyler Lessard,VP Marketing Vidyard@tylerlessard
“Video brings personalities in your inbox brings authenticity” pic.twitter.com/24oUmCDBoQ— Greg Theriault (@gtheriault) August 8, 2018
Cutting edge stack for ABM success
@Matty a56 with @jeffmarcoux and @CharlesCrnoevich talk about taking the #ABM leap “From Skunkworks to Platinum Stack” #FlipMyFunnel pic.twitter.com/sT7sDfg0TI
— Matthew Gingerich (@mmging) August 8, 2018
Making intent data work with Marketo!
Thank you @mike_p_madden for sharing what @marketo can do with @bomboradata #intentdata! #FlipMyfunnel pic.twitter.com/DN5vEdRXvh
— Matthew Gingerich (@mmging) August 8, 2018
It’s about the culture…
“The 1st problem with revenue growth at any company is CULTURE.”
Great advice at the #FlipMyFunnel conference from Karen Steele of Lean Data/Apple/NEXT. https://t.co/YZuqK2fqi3— Phil O’Connell III (@POConnellThree) August 8, 2018
…and more!
Sales and Marketing sync is not a checkbox, its foundational! And here are the challenges in getting that alignment #FlipMyFunnel pic.twitter.com/XCd45PEXGe
— Abhinav Sahai (@AbhinavSahai) August 8, 2018
Bridging the gap!
I am sitting in the sales track and most of the people are from marketing. Guess people want to learn the other side. #FlipMyFunnel
— Abhinav Sahai (@AbhinavSahai) August 8, 2018
The votes are in: Leaders don’t know how to start the RevOps process
Challenges in building a revenue ops process! #FlipMyFunnel pic.twitter.com/49pj5ogh6X
— Abhinav Sahai (@AbhinavSahai) August 8, 2018
Focus on the future
Best takeaway from Peter Weinberg’s 4 B2B Marketing Trends for 2018, “Young people eventually become old people.” 🤯 #FlipMyFunnel #linkedinmktg #mindblown pic.twitter.com/LmJpc7oQes
— Megan Gay (@meganelizgay) August 8, 2018
The new metric
“Engagement is the new measurement” #FlipMyFunnel , looking forward to both agencies and brands embracing this together
— Robert Cavilla (@rcavilla) August 8, 2018
There’s no ‘I’
Lessons learned from @malachiii and @MASERGY on successfully driving #ABM:
1) Fail fast
2) Iterate
3) Make it a team sport
4) Culture matters
5) Fear nothing#WEnotME #FlipMyFunnel— Jonathan Tam (@jontam13) August 8, 2018
Fire for culture
"If you hire for culture, fire for culture." In order to win with a human touch, you need to be truly culture centric. Great presentation from @malachiii at @MASERGY! #FlipMyFunnel pic.twitter.com/v1B9BVg6xA
— Terminus (@Terminus) August 8, 2018
Explore other sessions from the event, all social media buzz, on our continuing coverage of #FlipMyFunnel 2018.
