This year’s #FlipMyFunnel won hearts with its keynote speakers making it all about being ‘Human’. Marketo’s Chief Growth Officer, Jill Rowley did the closing keynote with her talk about being customer obsessed. And the excitement around the last talk was no less compared to the first!
Final talk of the show. None other than @jill_rowley #flipmyfunnel pic.twitter.com/O0LRcGHDa2
— Abhinav Sahai (@AbhinavSahai) August 8, 2018
@jill_rowley closed #FlipMyFunnel with amazing thoughts on being #customercentric #marketingnation pic.twitter.com/G8wL0kSFR5
— Erin Grubbs (@ErinGrubbs36) August 9, 2018
Pumped to see @jill_rowley speak in closing keynote at #FlipMyFunnel all about the buyer / customer !
— Jeremy Leveille (@leveillejeremy) August 8, 2018
The audience applauded as she claimed, “I am a salesperson trapped in a marketer’s body.”
Putting a bow on #FlipMyFunnel “I’m a salesperson trapped in a marketers body.” @jill_rowley #ABM #sales #marketing pic.twitter.com/dRbyFTf1It
— Matt Benati (@mattbenati) August 8, 2018
She went on to say that sales and marketing alignment in this day is not enough. “We have to be a little of each.”
We need to be more than aligned, we need to be customer obsessed @jill_rowley #FlipMyFunnel #ABM #sales #marketing
— Matt Benati (@mattbenati) August 8, 2018
“The lines between sales and marketing is blurring.” @jill_rowley discussing the importance of alignment and insights that are critical for #ABM and #CustomerSuccess #FlipMyFunnel
— Jonathan Tam (@jontam13) August 8, 2018
But we now need to be customer obsessed, she said.
.@jill_rowley wrapping it all up at #FlipMyFunnel – #Business #sales and #Marketing needs to be customer obsessed pic.twitter.com/vzwwLgfNkD
— Louis Gudema (@LouisGudema) August 8, 2018
And then she dropped the bomb!
Truth bomb dropped by @jill_rowley at #FlipMyFunnel pic.twitter.com/nNIr8MFDhn
— Katie Martell (@KatieMartell) August 8, 2018
And went on to share that the new model of sales exists at the cusp of social networks, education and engagement.
No more “pitchy pitchy Selly, Selly” @jill_rowley #flipmyfunnel #ABM #Boston pic.twitter.com/Hjd8qNdlgh
— Lori Richardson (@scoremoresales) August 8, 2018
New sales model: Give them a REASON – Educate, engage and social networks. #Social #selling and sharing your story to customers to inspire and become an #advocate for your business #FlipMyFunnel Get your customers to #FighttoBringYouIn pic.twitter.com/tnbulnG7pj
— Keri Singer (@kerisays) August 8, 2018
Because no one wants to be ‘farmed’!
No one wants to be targeted, hunted nor farmed, right? @jill_rowley #FlipMyFunnel pic.twitter.com/wLBRwB8y5G
— Dux Raymond Sy (@meetdux) August 8, 2018
Look at your prospects as future advocates, she said. But one must earn the advocacy.
I don't use the word prospects, but call them future advocates. @jill_rowley #FlipMyFunnel
— Kevin Webb (@KevinWebb) August 8, 2018
"Advocacy is earned." – @jill_rowley gracing the #flipmyfunnel event stage talking about #CustomerCenteredCentricObsessed https://t.co/n4l6PGVP8f
— Morgan Santapaola (@MorganJoelle25) August 8, 2018
Maintaining a balance of science and sincerity in sales is the key.
"I will treat every buyer like a customer whether or not you're paying us money." – @jill_rowley talking about the power of being truly sincere. #FlipMyFunnel pic.twitter.com/HiJUcJPBOY
— #FlipMyFunnel (@FlipMyFunnel) August 8, 2018
And what should the sales people do?
"Your sales people can become smarter about the world in which their buyers live by being tapped into influencers." @jill_rowley at @marketo absolutely killing it when talking about balancing science and sincerity in sales. #FlipMyFunnel pic.twitter.com/ooob0QLuhX
— #FlipMyFunnel (@FlipMyFunnel) August 8, 2018
You have to earn the right to sell. Earn the right for the buyer to invest time with you. Have a customer centric framework.
Customer centric framework @jill_rowley #FlipMyFunnel #sales #marketing pic.twitter.com/UP84UWGezu
— Matt Benati (@mattbenati) August 8, 2018
And that’s a wrap!
Thanks for the invite @jill_rowley
Always engaging, provocative and insightful keynote!
“We are all selling change”
“Not prospects (get rid of the word) but future advocates”#FlipMyFunnel @marketo @theCUBE @SiliconANGLE pic.twitter.com/YyLVxmX1Z9— Greg Theriault (@gtheriault) August 8, 2018
Cheers to #FlipMyFunnel 2018 for an amazing event!