Elements of Ad Agency's Business plan by Jody Sutter - Niswey

Day 2 of INBOUND16 and this was the first session of the day. Jody Sutter covered 8 Essential Elements of an Ad Agency’s New Business Plan

Ready to kick off the first session at #INBOUND16! @jodysutter to speak about planning for #NewBusiness. pic.twitter.com/g5YkQrhuDv

— RDW Group (@RDWGroup) November 9, 2016

Jody emphasized on having a plan, rather than investing in a strategy that would drain all your money. A well calculated strategy can get you results even on a shoestring budget.

Mistakes by Ad Agency

Jody then took a look at the common mistakes which marketers makes, that leaves them with zero ROI
70% of the marketers lack a consistent or integrated content strategy

70% of marketers lack a consistent or integrated content strategy via @jodysutter #contentmarketing #Inbound16

— TheCreativeMomentum (@creativemomentu) November 9, 2016

Takeaways for Ad agency

The key take-away from the presentation was, before making financial goals or expecting returns, an agency must make a clear strategy.

"Make strategic goals before financial ones."#NewBiz tips from @jodysutter at #INBOUND16

— Sarah Johnson (@SJohnsonRI) November 9, 2016

But, in order to come to any strategy you must ask a few important questions to yourself:

• How many pitches you need to be in?
• What’s the reasonable and aspirational-sized client?
• What categories are you best suited to pursue?
• What level of support will you need?
• What’s your budget?

Blueprint for new biz planning by @jodysutter #inbound16 #setgoals pic.twitter.com/3kWVLn5Zb6

— Jay Feitlinger (@jayfeitlinger) November 9, 2016

In the end Jody categorized agencies based on their behavior:

@INBOUND Got some solid takeaways from this presentation by @jodysutter. I think this slide is helpful 2 any biz-even if it's not an agency. pic.twitter.com/AI1QbEHqM3

— Tony Dicks (@tonybuildbrands) November 9, 2016

The presentation was a great success as people couldn’t wait to apply knowledge they gained from the session.

.@jodysutter this is a great presentation! Can't wait to implement an annual plan for @BlinkJarMedia! #INBOUND16

— RikkiB (@RikkiB) November 9, 2016

I hope you also would have some questions which you ask yourself before implementing a strategy.

Would love to hear some experience and questions which you have in this regard.

And yes, don’t forget to check out our INBOUND16 coverage, for great session recaps and curated social media feeds.