Would you want to miss a session that is titled that! Not us! So, let’s check out what the tweeps told us as Doug Kessler, Creative Director & Co-founder of Velocity, a B2B marketing agency took the stage.
So what exactly is Insane Honesty?
.@dougkessler‘s definition of “insane honesty.” Maybe not so insane…#INBOUND15 pic.twitter.com/oZS7DURio7
— INBOUND (@INBOUND) September 11, 2015
But why? Among the six reasons Doug listed out, our favorite is that it attracts ideal prospects!
I ❤️ insane honesty. Now I have a term (and more reason!) to do what has always felt so right @dougkessler #INBOUND15 pic.twitter.com/zeW91eoxNK
— Tim Finley (@timmfin) September 11, 2015
“Insane honesty” in marketing makes you feel “like a human being is talking to you, a likeable one” @dougkessler #INBOUND15
— Dora Wang (@doralwang3) September 11, 2015
Insane honesty in content marketing is charming because it’s unusual, and it inspires trust. Freaking crucial. I <3 this #INBOUND15
— Lisa Campo (@HighRoadLisa) September 11, 2015
So insane, that it is probably the sanest thing we’ve heard today!
Check out our INBOUND15 session recaps here.