Viveka Von Rosen is rightly called @LinkedInExpert . In her INBOUND16 session, she busted some common LinkedIn myths and provided some great tips on using the platform to generate amazing leads. Here’s a quick recap of her session.
She started with an announcement most marketers and salespeople didn’t know about:
.@LinkedInExpert “LinkedIn just announced they are changing The UI in two weeks” #INBOUND16#thisjustin
— Bryn Drescher (@BrynDrescher) 9 November 2016
And, then she asked for some analysis that will help you decide whether LinkedIn is the channel for you or not.
One way to decide which #socialmedia channels should you be on? @LinkedInExpert#Inbound16pic.twitter.com/gC9gMRXSJB
— Kristin Dennewill (@KristinLD) 9 November 2016
Wondering if there’s something called social selling, and if there is, then does it really work? She’s got you covered:
Viveka @LinkedInExpert at @HubSpot#INBOUND16 talking @LinkedIn marketing : sales strategies – engaging! pic.twitter.com/zOz4Yc0e24
— Mark Smith (@marksmithvr) 9 November 2016
She busted common LinkedIn myths like “If you build it, they will come”, “LinkedIn is full of Spammers” and falling value of Publisher notes through some real stories. She emphasized on making the effort to create and promote content to build KLT factor.
Wait, what? KLT? What’s that?
Build KLT (know, like and trust) factor with content marketing. #INBOUND16@LinkedInExpert
— iContact (@iContact) 9 November 2016
So far, so good. But then she started giving tips to nail LinkedIn for lead generation, and boy she was on fire! Here are a few we picked up:
.@LinkedInExpert: #Tag & #organize your #connections & follow-up, follow-up, follow-up. #INBOUND16#LinkedIn#Marketing
— Jeffrey N. Tomaneng (@JeffTomaneng) 9 November 2016
When you’re sharing your content, switch it up. But share it more than once…share it for years. @LinkedInExpert #INBOUND16
— Phoebe McPherson (@pnmcpherson) 9 November 2016
.@LinkedInExpert: Consider using #Publisher to showcase yourelf as an #expert. #INBOUND16 #LinkedIn #Marketing
— Jeffrey N. Tomaneng (@JeffTomaneng) 9 November 2016
.@LinkedInExpert “Data Export Tool-Export Your Connections will include ur existing Tags & notes” #CRMGold#TharsGoldInThatData#INBOUND16
— Bryn Drescher (@BrynDrescher) 9 November 2016
Some tips were ‘ninja’ tips. Like this one:
.@LinkedInExpert#NinjaTip Tell peeps you got a new job when they congratulate you clarify that it is for a new book etc #INBOUND16#starter
— Bryn Drescher (@BrynDrescher) 9 November 2016
With all these tips in your arsenal, you must be looking to unleash. But, you can add a few more by reading about some other awesome sessions at INBOUND16.
