Top 10 Marketing HubSpot App Integrations

December 17, 2024 by Utkarsh Dubey

Introduction

HubSpot’s App Marketplace for marketing professionals offers a suite of integrations that enhance and extend HubSpot’s core CRM, Marketing, and Sales Hubs. Designed to optimize every stage of the customer journey, these apps empower marketers to reach audiences more effectively, gain deeper insights into campaign performance, and automate repetitive tasks. With solutions for social media, messaging, advertising, and analytics, the HubSpot App Marketplace enables marketing teams to personalize outreach, track ROI, and engage leads seamlessly. From multichannel messaging integrations like Vira for WhatsApp to behavioral insights with Hotjar, each app adds specialized functionality to maximize marketing impact within HubSpot’s familiar interface.

1. Hotjar HubSpot Integration: Enhance Customer Insights and Drive Conversions

HOTJAR

In today's digital landscape, understanding how customers interact with your website is essential for creating engaging, high-converting experiences. While HubSpot provides powerful CRM and marketing automation tools, adding behavioral insights can take customer interactions to the next level. That’s where the Hotjar HubSpot Integration comes in, merging HubSpot's CRM strengths with Hotjar's behavior analytics to offer a holistic view of your customers.

Key Integration Features

  • View Session Recordings in HubSpot

    The Hotjar HubSpot Integration allows you to watch session recordings directly within a contact’s timeline in HubSpot. This feature shows how prospects and customers navigate your website, helping your team identify what content engages visitors or where they may face challenges. These insights empower sales and support teams to prepare better for interactions, ultimately shortening sales cycles.

  • Track Survey Responses for Better Conversations

    By syncing survey responses from Hotjar to HubSpot, this integration provides valuable customer feedback. Use these insights to pre-empt potential issues, tailor responses, and enhance overall customer experiences. This leads to more meaningful and effective interactions that improve engagement.

  • Automate and Segment Based on Behavior

    With Hotjar’s behavioral data available in HubSpot, you can use session properties—such as referral URLs or time spent on-site—as triggers for workflows and list segmentation. This feature enables you to automate follow-ups and create highly personalized marketing campaigns that align with each contact’s engagement level.

  • Enhanced Sales Insights and Notifications

    The Hotjar HubSpot Integration offers automated alerts for sales reps when a highly engaged prospect has a new session recording or when signs of frustration are detected. These timely insights ensure your team can follow up at the ideal moment, improving the likelihood of closing deals faster and with greater precision.

  • Targeted Marketing Based on Engagement

    Hotjar’s behavioral data enhances HubSpot’s marketing tools by providing deeper insights into user actions. Segmenting contacts based on behaviors—such as time spent on key pages or interactions with specific content—enables you to deliver targeted campaigns that resonate with your audience, boosting engagement and conversions.

Why Choose the Hotjar HubSpot Integration?

The Hotjar HubSpot Integration equips HubSpot users with behavior-based insights that elevate customer interactions by providing data-backed context for every contact. By combining user experience data with HubSpot’s CRM capabilities, teams can drive more conversions, streamline support, and create personalized campaigns that strengthen relationships.

 2 . Vira - WhatsApp Automation for HubSpot: Supercharge Your Outreach and Engagement
vIRA

In an era where quick, personalized communication can make or break customer relationships, integrating WhatsApp with HubSpot is a game-changer for teams seeking meaningful engagement at scale. While HubSpot already offers robust CRM and marketing automation, adding WhatsApp’s reach and immediacy enables businesses to connect with leads and customers on their preferred platform. Vira takes this to the next level with its tight HubSpot WhatsApp Integration and WhatsApp Marketing Automation capabilities.

Key Integration Features

  • Seamless Bulk Messaging for Targeted Outreach
    Vira lets marketers send bulk WhatsApp campaigns directly from HubSpot, using Meta-approved templates. This feature ensures quick, personalized outreach to segmented contact lists, boosting engagement rates and helping marketers reach contacts efficiently.
  • WhatsApp Flow for Streamlined Lead Qualification
    Vira’s WhatsApp Flow enables direct lead qualification within WhatsApp. Users can interact via buttons or forms, with details automatically mapped to HubSpot Properties through Flow Mapping. This saves time, reduces manual data entry, and helps teams focus on high-priority leads. Vira is the only tool on the HubSpot App Marketplace with this capability.
  • Automated Campaigns and Workflow Integration
    With Vira, marketers can automate WhatsApp campaigns based on HubSpot triggers, such as form submissions or deal stage changes. This enables teams to create workflows that automatically send WhatsApp messages, saving time on manual follow-ups and enhancing lead nurturing with timely interactions.
  • Complete Conversation Tracking
    Every WhatsApp conversation is logged in HubSpot’s contact timeline, with delivery and read statuses. This centralized record gives marketing and sales teams full visibility into each interaction, enabling better customer service, informed follow-ups, and a consistent brand experience.
  • 1:1 and Bulk Messaging Capabilities
    Vira’s dashboard allows marketers to send both 1:1 and bulk messages directly through HubSpot lists and workflows. This flexibility supports personalized responses for individual contacts as well as larger campaigns, making it ideal for tailored outreach at any scale.
  • In-Depth Performance Reporting
    Vira’s visual dashboard lets HubSpot users measure the impact of WhatsApp campaigns, tracking metrics like reach, conversions, and deals closed. These insights help marketers understand campaign performance and optimize strategies for maximum ROI.

Why Vira for HubSpot?

For HubSpot users, Vira brings the power of WhatsApp Marketing Automation into one central platform, enhancing customer engagement through automated messaging, full interaction tracking, and real-time performance insights. This HubSpot WhatsApp Integration allows marketing and sales teams to streamline their outreach and stay connected with leads in a personal, impactful way, all while leveraging the familiar tools of HubSpot.

3. RollWorks ABM and Advertising

Rollworks

In a competitive market, reaching the right accounts with personalized messages can significantly impact conversion rates and customer engagement. By integrating RollWorks ABM and Advertising with HubSpot, businesses gain a powerful solution that combines account-based marketing with precision ad targeting, right within their CRM. This integration enables HubSpot users to identify, prioritize, and engage high-value accounts with data-driven advertising campaigns, making it easier to connect with prospects at every stage of the funnel.

For businesses looking to get the most out of their HubSpot CRM, RollWorks ABM and Advertising is a powerful integration that brings advanced account-based marketing and ad targeting to the table.

Key Integration Features

  • Precision Targeting with HubSpot Contacts
    RollWorks helps you identify and target audiences directly from your HubSpot contact lists. It syncs seamlessly with HubSpot’s ABM tools, allowing you to create highly segmented, machine-learning-driven target accounts. This means you can prioritize and focus on in-market accounts that are more likely to convert.
  • Full-Funnel Advertising for Known and Unknown Contacts
    Reach out to both known and anonymous contacts with dynamic ads across the web. With RollWorks, you can create comprehensive ad campaigns that engage audiences at every stage, including retargeting. This full-funnel approach ensures that you’re maximizing reach and impact, driving awareness and engagement for all potential customers.
  • Real-Time Campaign Performance in HubSpot
    RollWorks brings ad performance data right into HubSpot, letting you view account-level metrics and engagement stats without switching platforms. You can track campaign results, view engagement by account, and create custom dashboards that align marketing and sales teams on target accounts.
  • Prioritized Sales Outreach with Sales Insights
    By integrating RollWorks’ Sales Insights into HubSpot, your sales team gains valuable data on account engagement signals, like Account Spikes and Journey Events. Automated notifications alert your team to high-priority accounts, so they can take timely, personalized actions. This not only boosts sales efficiency but also supports a data-backed approach to outreach.
  • Automated Workflows and Reports
    RollWorks allows you to build custom reports and workflows based on account-level data from HubSpot. This gives your team a holistic view of campaign effectiveness and streamlines the handoff between marketing and sales, ensuring everyone is focused on high-value opportunities.

Why RollWorks for HubSpot?

With RollWorks, HubSpot users gain a data-driven, highly targeted approach to marketing and sales, amplifying efforts through tailored advertising and robust ABM capabilities. This integration empowers you to prioritize leads, engage with precision, and ultimately drive better conversion rates—all while maintaining seamless data flow within HubSpot.

4. Typeform HubSpot Integration

Typeform

Capturing and converting leads is essential for driving business growth, and the Typeform HubSpot Integration makes it effortless. With interactive, conversation-style forms, Typeform engages prospects and seamlessly syncs data with HubSpot. This integration allows businesses to capture branded, responsive forms, personalize interactions with AI-powered Question Branching, and segment audiences for tailored follow-ups. By embedding forms anywhere and syncing them with HubSpot, teams can streamline lead generation and nurturing, creating meaningful customer interactions without any coding.

Key Integration Features

  • Seamless Lead Capture 
    Design branded, responsive forms to send new contacts, deals, or customers directly to HubSpot.
  • AI-Powered Personalization
    Use Question Branching to show personalized questions based on responses, segmenting audiences for tailored HubSpot follow-ups.
  • Easy Sharing and Tracking
    Embed forms anywhere to attract and nurture leads, seamlessly syncing them to HubSpot.
  • Multi-Tool Integration
    Along with HubSpot, Typeform connects with various tools to enhance your sales and marketing workflows.

Why Typeform for HubSpot?

Integrating Typeform with HubSpot elevates lead generation by capturing, segmenting, and converting leads effortlessly. The Typeform HubSpot Integration creates engaging, conversation-style forms that drive meaningful interactions and customer conversions—all without coding. With seamless lead capture, you can design branded, responsive forms that send new contacts, deals, or customers directly to HubSpot. AI-powered personalization through Question Branching enables tailored questions based on responses, allowing for segmented, customized follow-ups within HubSpot. Easily share and track forms by embedding them anywhere, syncing leads directly to HubSpot for streamlined nurturing. Additionally, multi-tool integration ensures Typeform connects not only with HubSpot but also with other tools to enhance sales and marketing workflows.

5. Unbounce HubSpot Integration

Unboubce

For businesses looking to boost their lead generation and streamline follow-ups, combining the power of Unbounce with HubSpot offers a seamless, high-impact solution. Unbounce HubSpot Integration leverages Unbounce’s intuitive landing page builder and conversion tools to attract and engage prospects, while HubSpot’s CRM enables robust lead nurturing and personalized communication. By integrating Unbounce with HubSpot, teams can automate the entire process—from capturing leads to engaging them with timely, behavior-based emails.

Key Integration Features

  • Automated Lead Capture
    Send leads directly from Unbounce forms to your HubSpot CRM—no manual data entry needed.
  • Behavior-Based Email Triggers
    Automatically send personalized emails through HubSpot based on lead conversions and actions on your Unbounce pages.
  • Enhanced Lead Generation
    Boost signups with Unbounce popups and sticky bars, instantly syncing contacts with HubSpot for streamlined follow-ups.

Why Unbounce for HubSpot?

The Unbounce HubSpot Integration enhances lead generation and conversion rates by combining Unbounce’s powerful landing page builder with HubSpot’s lead nurturing capabilities. Automated lead capture sends Unbounce form submissions directly to HubSpot, eliminating manual data entry. With behavior-based email triggers, personalized emails are automatically sent via HubSpot based on lead actions on your Unbounce pages. Additionally, Unbounce’s popups and sticky bars boost signups, syncing contacts with HubSpot for efficient follow-ups and engagement.

6. NisWire - HubSpot Telegram Integration

Niswire

Businesses rely on efficient communication channels to engage customers, manage support, and coordinate events—all while keeping interactions centralized within their CRM. NisWire, the HubSpot Telegram Integration, is designed to meet this need, bringing the power of Telegram messaging directly into HubSpot. This integration streamlines large-scale campaigns and tracks conversations seamlessly, making it an ideal solution for teams across Business Development, Community Engagement, Customer Support, and Event Management.

Key Integration Features

  • HubSpot Messaging Integration
    Send Telegram messages directly from HubSpot, combining CRM insights with personalized communication.
  • Scalable Outreach
    Use bulk and group messaging to reach individual contacts or large audiences with the right message at the right time.
  • Complete Tracking
    Track all Telegram interactions on HubSpot’s timeline and view campaign performance with metrics on engagement and conversions.
  • Automated Support and Event Management
    Automate messages, RSVP confirmations, and reminders to streamline customer support and event planning.
  • Team Access & Phone Management
    Manage multiple phone numbers and user access, keeping all conversations in one portal for efficient lead management.

Why NisWire for HubSpot?

By enabling bulk and group messaging, NisWire empowers teams to reach both individual contacts and large audiences with the right message at the right time. All Telegram interactions are tracked within HubSpot’s timeline, offering valuable insights into engagement metrics and conversion rates to refine strategies. Additionally, automated messaging features simplify customer support, RSVP confirmations, and event reminders, reducing manual tasks and enhancing efficiency. With centralized team access and multi-phone management, HubSpot Telegram Integration keeps all conversations in one portal, improving lead management and ensuring consistent communication across the board.

7. Import2 Integration for HubSpot- Simplify Data Migration and Enable Smarter Marketing

Import

Migrating data from legacy systems to HubSpot can be a daunting task, but it’s essential for ensuring a seamless transition and preserving valuable customer insights. The Import2 Integration for HubSpot simplifies this process, empowering marketing teams to effortlessly transfer contacts, deals, tasks, and historical data into HubSpot CRM and Service Hub. With streamlined data migration, marketers gain immediate access to years of insights, enabling smarter segmentation, targeted campaigns, and personalized messaging. This integration ensures that your HubSpot setup is clean, accurate, and ready to drive impactful marketing strategies.

Key Integration Features

  • Effortless Data Migration
    Import2 eliminates the need for complex CSV imports by transferring contacts, companies, deals, tasks, and historical data into HubSpot CRM and Service Hub in a single click. This gives marketers a comprehensive view of all customer interactions right from the start, enabling data-driven marketing efforts without the headache of manual imports.
  • Access to Historical Data for Better Targeting
    With full access to historical data, marketers can better understand customer journey patterns, past interactions, and engagement history. This insight allows for more accurate audience segmentation, targeted campaigns, and personalized messaging within HubSpot, leveraging years of valuable data from legacy systems.
  • Customizable Field Mappings
    Import2’s flexible field mapping lets marketers tailor the data import to suit specific needs. By aligning legacy data fields with HubSpot properties, marketing teams ensure that all relevant information is transferred correctly, keeping key data points intact for effective reporting and segmentation.
  • Filtered Data Import
    Marketers can choose which data to bring over, filtering unnecessary records and only importing relevant information. This targeted migration saves time and avoids clutter, ensuring that HubSpot stays clean and focused on the most useful data for active marketing campaigns.
  • Free Sample Migration
    Import2 offers a free sample migration, allowing HubSpot users to experience a real data import before committing. This trial run helps marketers see firsthand how data will appear in HubSpot, enabling them to make informed adjustments and perfect the setup.

Why Import2 Integration for HubSpot?

For marketers, Import2 is a valuable tool for quickly transferring essential data into HubSpot without the complexity of manual imports. By preserving historical customer data, Import2 empowers marketing teams to build data-driven campaigns, segment audiences with precision, and kickstart HubSpot usage on a foundation of rich, actionable insights.

8. Eventbrite HubSpot Integration: Features and Value

Eventbrite

Managing event registrations and leveraging them for meaningful engagement can be a challenge without the right tools. The Eventbrite HubSpot Integration bridges this gap by connecting your event data directly to your HubSpot CRM. It ensures seamless registration syncing, personalized follow-ups, and enhanced visibility across teams, making your events a strategic asset for both marketing and sales.

Key Integration Features

  • Automatic Registration Sync to HubSpot
    Event registrations from Eventbrite sync automatically to HubSpot, adding an event registration activity to each contact's timeline. If the registrant isn’t already a contact, HubSpot will automatically create a new one.
  • Segment Contacts Based on Event Details
    Build targeted lists and set workflow triggers based on event registration and attendance. This helps tailor post-event follow-ups and segment your audience effectively.
  • Lead Scoring Based on Event Engagement
    Adjust lead scoring to prioritize prospects based on event participation. Reps can identify and reach out to highly engaged contacts who attended specific events.
  • Smart Content Personalization
    Create personalized website experiences for attendees. For example, customize content to follow up with those who registered or attended specific events.
  • Enhanced Visibility Across Teams
    All team members get full visibility of event registrations and attendee details, ensuring everyone has updated information about prospects and customers who engage with your events.

Why Eventbrite HubSpot Integration?

With streamlined event management, Eventbrite HubSpot Integration ensures Eventbrite registrations auto-sync to HubSpot, keeping CRM data accurate and up-to-date. Targeted engagement is enhanced as you segment leads and nurture them with event-based workflows, creating personalized follow-ups. Lead prioritization improves by adjusting lead scores based on event engagement, allowing sales to focus on the most ready-to-buy prospects. Enhanced personalization through smart content drives tailored post-event experiences, reinforcing attendee connections.

9. 6sense HubSpot Integration

6sense

Identifying high-potential leads and personalizing outreach are essential for driving revenue growth. The 6sense HubSpot Integration empowers sales and marketing teams with AI-driven predictive insights and buyer intent data, transforming HubSpot into a powerful hub for revenue intelligence. By consolidating actionable data from CRM and marketing automation, 6sense reveals hidden opportunities, prioritizes accounts with the highest potential, and provides insights to engage buyers early in their journey.

Key Integration Features

  • Company & People Search
    Access a robust search engine to quickly identify and engage ideal B2B customers based on reliable, accurate data.
  • Account Intelligence
    Provide sellers with comprehensive insights into accounts and buyers, enabling proactive prospecting, customized outreach, and faster deal closures.
  • Prioritization Dashboard
    Equip sellers with a personalized dashboard, offering focused lists of high-priority accounts and contacts based on buyer behavior and 6sense’s predictive analytics.
  • Buyer Intent Data
    Identify anonymous buyers currently researching similar solutions, allowing sellers to engage early in the buying journey and get ahead of competitors.

Why 6sense HubSpot Integration?

By integrating 6sense with HubSpot, revenue teams benefit from a unified source of actionable intelligence across CRM and MAP data. The 6sense HubSpot Integration leverages 6sense’s predictive models and buyer insights to reveal hidden deals and prioritize high-potential accounts, helping sales and marketing teams focus their efforts efficiently. This integration transforms HubSpot into a comprehensive revenue intelligence hub, equipping teams with the data they need for personalized outreach and closing deals faster.

10. Databox Integration for HubSpot: Elevate Analytics and Optimize Decision-Making

databox

Having a clear, real-time view of performance metrics is crucial for optimizing marketing and sales strategies. The Databox Integration for HubSpot empowers teams to consolidate analytics from multiple sources into one unified dashboard, providing an in-depth understanding of KPIs and campaign performance. With Databox, HubSpot users can effortlessly monitor, analyze, and report on data from HubSpot CRM, Marketing, Service, and other popular platforms like Google Analytics and social media channels—all in one place.

Key Integration Features

  • Consolidated Analytics Across Devices
    Databox allows seamless access to key performance indicators (KPIs) and analytics data from HubSpot CRM, Marketing, Service, and other platforms like Google Analytics, SEMrush, and social media channels. View metrics on mobile, desktop, and TV, making it easy to stay on top of performance anytime, anywhere.
  • Customizable Reporting and Visualization
    With Databox, users can create custom dashboards that integrate HubSpot data with other sources. This enables cross-platform reporting across the entire marketing and sales funnel, giving a complete view of performance metrics, historical data, and goal tracking in one place.
  • Automated Snapshots and Alerts
    Databox automates reporting by sending snapshots via Slack, email, or mobile on a daily, weekly, or monthly basis. Custom alerts and scorecards ensure that team members are updated on essential metrics, reducing the need for manual tracking and allowing for real-time adjustments.
  • Pre-Built Templates for Rapid Deployment
    The integration offers hundreds of pre-built report templates created by top HubSpot partners, covering essential metrics like blog ROI, workflows, lifecycle stages, and more. These templates enable quick setup, so teams can start tracking important KPIs right away.
  • Real-Time Insights for Agile Decision-Making
    Databox’s integration with HubSpot provides actionable insights across all connected data sources, empowering marketing and sales teams to make data-driven decisions. With custom metrics and annotations, teams can analyze trends, track progress, and optimize campaigns with agility.

    Why Databox for HubSpot?

    For HubSpot users, Databox is an invaluable tool for consolidating data from multiple sources into a unified dashboard, automating reports, and receiving real-time alerts. This integration allows marketing teams to track KPIs, personalize reporting, and make strategic decisions faster, all while reducing the time spent on manual data compilation.

Want to learn more about how HubSpot integrations can streamline your marketing, sales, and customer success processes? Book a call!