The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

Suma EP

letter-to-a-content-writer

Letter to a Content Writer

Dear friend,
how-content-marketing-works-for-our-b2b-customers

How Content Marketing Works, for Our B2B Customers

The B2B segment has always been doing content marketing. Case studies, white papers, emailers—yes, they have been content marketers even before the
the-content-writing-opportunity-you-should-take-seriously

The Content Writing Opportunity You Should Take Seriously

I used to think of myself as a content writer. Today, that doesn’t begin to describe what I do. Yes, I still write. But mostly I am listening.
b2b marketing content you already have it

B2B Marketing Content: You Already Have It!

Generating content for B2B marketing can get quite challenging. The inhouse technical specialists don’t have time to write, and the writers in the
Cost of not doing Inbound Marketing

The Cost of NOT Doing Inbound Marketing

“Yes, we know we must do inbound marketing. But we don’t have the time or resources for it.” Or, “We can’t afford it right now.” Or, “We don’t have
customer-oneness

From Ownership to Customer Oneness: Discord Shows the Way

Discord…that’s how you know things are wrong with, well, anything. And that’s the first sign for you to be alert.
the search for ownership in marketing

The Search for Ownership in Marketing

There was a time when I used to think that Content was the missing link for most marketers, especially the B2B ones. Marketers in enterprises work
what we did in 2013

What We Did in 2013: Highlights

It was a pretty busy last year for us. Supporting events, foraying into new services and industries, expanding the team, serving our clients and most
knowiz solutions and niswey

Niswey Is Now the Digital Marketing Brand of Knowiz Solutions

You know that feeling? Of coasting along, of being happy and lonesome at the same time?