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    About
    Who We Are
    Giving
    HubSpot Apps
    Netcore - HubSpot SMS Integration
    LitePics - HubSpot Image Compression
    Tiyora - HubSpot WhatsApp for Sales
    Vira - HubSpot WhatsApp Automation
    NisWire - HubSpot Telegram Integration
    HubSpot Viber Integration
    HubSpot Mobile App SDK
    HubSpot Services
    HubSpot Management Services
    HubSpot Development Services
    HubSpot Integration Services
    HubSpot Website Speed Optimization
    HubSpot Onboarding Services
    HubSpot Training Services
    monday.com
    monday.com Services
    monday Dev
    Clients
    ROI Stories
    Contact

      The Niswey Blog

      Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

      Suma EP

      FlipMyFunnel Customer Centered Centric Obsessed
      09
      August 2018

      #FlipMyFunnel: #CustomerCenteredCentricObsessed

      This year’s #FlipMyFunnel won hearts with its keynote speakers making it all about being ‘Human’. Marketo’s Chief Growth Officer, Jill Rowley did the
      Suma EP
      flipmyfunnel account based success stories
      08
      August 2018

      #FlipMyFunnel: Account Based Success Stories

      What are the key steps for Account-Based Success? That’s the topic on which Craig Rosenberg, Chief Analyst, TOPO spoke at #FlipMyFunnel 2018.
      Suma EP
      flipmyfunnel tweets tell the tale
      08
      August 2018

      #FlipMyFunnel: Tweets Tell the Tale

      Here’s a roundup of the tweets that are highlighting the essence of #FlipMyFunnel 2018. Why sales wins a deal
      Suma EP
      flipmyfunnel-sangram-vajre-on-the-authenticity-curve
      08
      August 2018

      #FlipMyFunnel: Sangram Vajre on The Authenticity Curve

      The excitement was palpable at #FlipMyFunnel’s event at Boston, Humanizing B2B. With attendees sharing photos of the venue, their badges, and their
      Suma EP
      account based marketing tactics 2
      20
      July 2018

      It’s an ABM Win; for Srijan and Us!

      Two years ago, in July 2016 we had picked up the book Account Based Marketing for Dummies. Our client, Srijan Technologies was making a firm shift
      Suma EP
      B2B Sales Pipeline
      13
      July 2018

      B2B Sales Pipeline: How to Add New Accounts

      B2B sales pipelines are more about accounts than leads. Now, if you have to add new accounts to your sales pipeline, you put your Inside Sales team
      Suma EP
      sales-enablement-account-profiling-new-accounts-and-nurturing
      11
      July 2018

      Sales Enablement: Account Profiling, New Accounts and Nurturing

      Your sales need to close bigger, better, juicier accounts. How do you enable them? By asking your digital marketing team to work up some magic.
      Suma EP
      inbound17-cmo-need-to-know
      10
      October 2017

      INBOUND17 : What CMOs Need to Know

      If you’re part of the leading edge marketing world, then you couldn’t have missed out the excitement around INBOUND17 in the last week of September.
      Suma EP
      inbound-marketing-cost
      12
      September 2017

      How Much Does Inbound Marketing Cost?

      How much does inbound marketing cost? That’s a question that is often left unanswered or half answered in conversations between companies and
      Suma EP

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