The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

Simran Sakshi

abm-process

Going Down The Flipped Funnel: ABM Process at Niswey

If you are an enterprise looking to target your best-fit prospects, account based marketing (ABM) is the right choice for you. It fosters a close
a-world-of-three-zeros

My Takeaways from "A World of Three Zeros"

A few weeks ago I read a book (courtesy: Abhinav) by Prof. Muhammad Yunus, winner of the Nobel Peace Prize in 2006 for his work on the Grameen Bank.
content-marketing-intern

From an MBA in Finance to a Content Marketing Intern

“Kisi cheez ko shiddat se chaho to saari kaynaat apko usse milane me lag jati hai”
how-does-inbound-marketing-work

How Does Inbound Marketing Work

Attract, Convert, Close and Delight! These are probably the words that come into your mind when you think of how does inbound marketing work. Well
Inbound Marketing vs Account Based Marketing

Inbound Marketing vs Account Based Marketing: What Is Right for Your Business

As a business marketing to other businesses, what would you prefer? A thousand leads with some of them converting into your customers, or targeting
inbound18-gabriella-pereira-on-how-to-unleash-your-brands-storytelling-superpowers

INBOUND 2018: Gabriella Pereira on How to Unleash Your Brand’s Storytelling Superpowers

Gabriella Pereira made us ask a lot of questions about how we perceive storytelling and branding. From Harry Potter to Toy Story, her session had it
inbound-2018-gaetano-dinardi-explains-how-anyone-can-build-a-high-velocity-lead-generation-machine

INBOUND 2018: Gaetano DiNardi Explains How Anyone Can Build a High Velocity Lead Generation Machine

Gaetano DiNardi, VP marketing of Sales Hacker, thinks that anyone can hack sales.
7-key-steps-to-creating-contagious-content-that-moves-the-sales-and-marketing-needle

INBOUND 2018: 7 Key Steps To Creating Contagious Content That Moves The Sales And Marketing Needle

Building trust with customers is the key to growing your business.
branding and community building

INBOUND 2018: Julie Rice on Branding and Community Building

Day 2 of Inbound 2018 ended with the final session by Julie Rice, Co-founder of SoulCycle and Chief Brand Officer of We Work. An inspiring lady,