The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

Abhinav Sahai

How Technology Impacts SEO: Case Study

Background: A few months ago, we optimized a client’s website for a few keywords, by providing them with our digital marketing services. Within 3
5-things-to-keep-in-mind-while-doing-keyword-research

5 Things to Keep in Mind While Doing Keyword Research

While there are lots of posts talking about keyword research tools available online, what I see as a constant problem is how people use these tools.
were-turning-into-a-flat-organization-heres-why

We’re Turning into a Flat Organization: Here’s Why

We are a small team of people who are there for the love of what we do. An architecture graduate loves writing and copy editing and has been doing it
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Social Signals Impact Search Rankings: Proof

Proof that social media sharing impacts your website’s search ranking
google doesnt provide keywords data what should i do

Google doesn’t provide keywords data, what should I do?

Ever since Google started rolling out updates where it would not provide keywords data for logged-in Google users, there has been hue and cry in the
what-seo-is-and-what-it-is-not

SEO – What It Is and What It Is Not

Wrote about the myth called SEO Content sometime back. I believe this is an extension of that and will explain SEO to you in not more than 5 minutes,
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SEO Content Is a Myth!

Recently I was sitting in a potential client meeting where their Digital Marketing Manager was discussing a lead generation campaign they were
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Why We Don’t Offer Gold/Silver/Platinum SEO Packages

Being a digital marketing company, we are often asked this question in some form or the other. Recently after sharing a plan for a potential client
Kissmetrics Infographic How Colors Affect Conversions

Kissmetrics Infographic: How Colors Affect Conversions

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