The Niswey Blog

Our take on the whys and hows of digital marketing. Also, a peek into our cultural ethos and efforts to find marketing lessons in popular culture.

Abhinav Sahai

get-your-agencys-st-together-by-marisa-smith-at-inbound15

Get Your Agency’s S**T Together by Marisa Smith at INBOUND15

It was a talk for Inbound partners. Marisa Smith, Founder & CEO, The Whole Brain Group, spoke about how agencies can improve their performance, and
why-you-need-agile-marketing

Why You Need Agile Marketing

We were about to start working with a consumer facing business in the food and beverages sector. In principle, we had agreed and the work had to
how-to-run-a-flat-organization

How To Run a Flat Organization

A few days back, one of my favorite startups, Buffer, posted about what they’ve got wrong about self managing teams. In their case, what seems to
status update where we are on the quest of being purposeful holacratic

Status Update: Where We Are on the Quest of Being Purposeful & Holacratic

“If you don’t know where you’re going, any road will get you there” – Anonymous
Who Owns the Website A Digital Marketer's Dilemma

Who Owns the Website? A Digital Marketer's Dilemma

When you were a kid, your parents bought a pencil for you. You started using it. When the pencil ran out of lead, you asked your parents to buy

How to Be a Digital Marketing Pro: Guide and Resources

Time and again I’ve been asked this question. So when I answered this once again earlier today, I thought I’d just put down whatever I feel is
our-quest-for-data-driven-marketing

Our Quest for Data-Driven Marketing

Today was the 2nd edition of our Analytics Hackthon. Just to clarify, we don’t write code but instead solve real analytics problems’. Actually, we
Content Marketing Lifetime Value

Lifetime Value of Your Content Marketing

Have you ever noticed that pitching to potential clients is both exciting and scary? You have a chance to share your ideas and passion with new
goal-setting-a-successful-move-towards-a-holacratic-organization

Goal Setting: A Successful Move Towards a Holacratic Organization

“Mind blowing” is what Suma replied with when I said, “I loved the energy today” after the Goals discussion at Niswey today. That’s how we felt after