Two years ago, in July 2016 we had picked up the book Account Based Marketing for Dummies. Our client, Srijan Technologies was making a firm shift from SMEs to multinational enterprises and their sales team was asking for an account based marketing push from us. So we embarked on learning about platforms, strategies and account based marketing tactics.
@sangramvajre Looking forward to learning tons from your book! #ABM pic.twitter.com/tuaXhFtcd7
— Suma E P (@sumaep) July 22, 2016
Cut to July 2018. Srijan is a finalist in two categories at the ABMies, #FlipMyFunnel’s awards for honouring the best and brightest in Account Based Marketing. Srijan has been shortlisted in these two categories.
Gaurav Mishra, Business Head, Srijan, and our own Abhinav will be attending the event on Aug 7, in Boston.
It’s a win for Srijan, and hence us.
For being recognized by the ABM community.
It’s a win that Srijan believed in us and gave us the freedom and access to work with putting in processes in place, and experimenting with campaigns. It’s a win that we started interacting a whole lot more with the Sales team at Srijan gaining customer insights and organisational push with every call. We can’t thank the Srijan team enough for that.
It’s a win that FMF is such an active, welcoming community, always ready to lend a helping hand. It’s a win that we got to meet Nikki Nixon and Sangram Vajre at INBOUND17 for a few minutes.
It’s a win that Terminus appointed us as their first partner outside of North America.
And we get to learn everyday, about the new tools, techniques and strategies, companies worldwide are deploying to make their account based marketing tactics super successful.
Here are some of the exciting things we are doing in ABM:
These are exciting times for ABM. And we are glad as heaven to be a part of it. And now with our client – an account based marketing case study – getting recognized for the efforts, you can find us on cloud nine.