Amy Schmittauer of the popular video blog Savvy Sexy Social shared the 5 crucial steps to building a successful video strategy that not only creates brand awareness but will keep your target customer hooked!
The session was covered brilliantly by Sue B. Zimmerman on Periscope. And this is how it all started…with smiles 🙂
I followed the session on Periscope and tried to pull out the best from the best. The 5 steps that Amy mentioned were:
1. YouTube Goals: How to Measure What Actually Matters
2. Addictive Video: Format That Keeps Them Coming Back For More
3. What To Talk About: How to Never Have A Blank Slate
4. Optimize Optimize Optimize: The Most Critical Steps for Better SEO
5. Community: How to Manage the Most Loyal Audience on the Internet
If I were to pull out the most valuable pointers from this session, they would be as below:
Develop a Valuable Editorial Plan
1. Give the people what they want!
2. Audience Retention is the most critical metric
3. Stay consistent with the format and expectations
Understand the Branding Structure of YouTube
1. Be consistent with your posts – Schedule!
2. Use Predictable themes
3. Focus on connection through familiarity
Get your Audience hooked
1. Always consider the context of platform you are choosing – it’s not important to be omnipresent
2. Plan your content with a view towards keeping your channel targeted and audience oriented
3. Define the consistent setting for your channel
4. Timing of the posts is everything – Plan in advance if you can.
“You don’t have to be on every single social media platform; choose the ones that fit your brand” @Schmittastic #INBOUND15 — Sabrina Son (@SabrinaSon29) September 9, 2015
Clear and Aligned CTAs
1. Give value and ask for relative return
2. Your audience wants to do something with what you have shared
“Call it; say it; don’t just display it. I just came up with that. Someone tweet it.” @Schmittastic #INBOUND15 #videostrategy — Chelsea Costaney (@chelseacostaney) September 9, 2015
Amy mentioned that the most important fields for YouTube are Headline, Description and Tags:
Give Double Thought to Your YouTube ‘Description’ field:
1. First 2 lines are critical because they also reflect in Google Search Results
2. All characters have equal weight in search rankings
Pro ‘Tube tips with @Schmittastic at #INBOUND15. First 2 description lines are critical bc show up in Google search. pic.twitter.com/iWb6KbNBQu — Amanda Healy ✧⋆ (@Amanda_Healy) September 9, 2015
Choose an Apt Headline and…
1. Keep the keyword in first 4-5 words
2. Avoid series name and episode numbers in headlines
3. Consider your completion and keep it simple
How to Get Content Ideas
1. Use your theme to guide editorial design
2. There are no stupid questions, only in-demand content
3. Listen to your audience
Follow The YouTube Video Formula to Get the Best of Your Videos
1. Subject First
2. Loyalty Treatment
3. A Second Rule
4. Super Short Title Sequences
5. Factor Time to Close,
6. Verbalize Your CTA
7. 2-3 Mins Max
Youtube Formula explained by Amy in the session, find it here.
This @YouTube video formula! @Schmittastic @SavvySexySocial #INBOUND15 presi is on fleek. 🎥 pic.twitter.com/yevJf6qJeo
— Brooke Neal (@melodicbabble) September 9, 2015
Amy also explained how The Social Funnel works and why you should include that in your marketing strategy.
Image Courtesy: http://savvysexysocial.com/
Complete Presentation here:
Youtube Broadcast of the presentation here:
Hope you found the blog informative. To keep yourself updated with the best of Inbound Conference, follow our exclusive coverage here!
[Blog Updated on 30th September 2015 with Youtube and Slideshare links]
