It was a talk for Inbound partners. Marisa Smith, Founder & CEO, The Whole Brain Group, spoke about how agencies can improve their performance, and gave live examples by sharing her story.
Her talk consisted of:
- A Little History (Where she was)
- The Inspiration (What kept her going)
- The Journey (What she does, everyday)
- The Results (2012 vs Now)
- The Resources (Which we can use too)
Under those headers she shared about the importance of values and why it’s important to communicate them; the right team members; and the ideal client profile.
Make sure your employees AND clients know your core values up front, it will make everything easier. @wholebrainprez #INBOUND15
— Jennifer Hoverstad (@jenhoverstad) September 9, 2015
Get the right people in the right seat – @wholebrainprez #INBOUND15 #traction @GinoWickman pic.twitter.com/V5mRZJzD6R — Bob Ruffolo (@BobRuffolo) September 9, 2015
Shared Ideal Client Profile – good stuff at @wholebrainprez session #Inbound15
— Facile Studios (@FacileStudios) September 9, 2015
The most important point according to me:
Don’t be a victim of your entrepreneurship… be intentional. @wholebrainprez #INBOUND15 — MaryAnn | 108degrees (@108degreesMktg) September 9, 2015
Here’s what attendees said:
@wholebrainprez great session! So much actionable info, I’m ready to start. Thank you! #INBOUND15
— Jackie Steinmetz (@JackieSteinmetz) September 9, 2015
@wholebrainprez Inspiring and insightful presentation today! 100k Kred points to you! #INBOUND15 #KredSpeakerScore — Kred (@Kred) September 9, 2015
Really enjoying @wholebrainprez at #INBOUND15! Practical advice to Get s**t done in an agency. #rightpeoplerightseats
— Jesse Peters (@DesignGuy) September 9, 2015
And to sum it up, Dennis Kardys at it again:
#sketchnotes from @wholebrainprez‘s #INBOUND15 talk on installing an agency operating system pic.twitter.com/HyBL1A4npn — dennis kardys (@dkardys) September 9, 2015
You can view the entire presentation and get links to resources Marisa mentioned from The Whole Brain Group website’s Inbound15 Page.
To find out more great stuff about INBOUND15, head over to our coverage of the event – tweets, photos, blogs, maps – all at one single place!
